On Saturday night, my boys made me an incredible dinner for Father’s Day.
The meal started with your fearless leader being handed a printed menu and an excellent glass of Cabernet gifted to me by my good friend and Facebook marketing master, Kim Walsh Phillips.
Then, a charcuterie platter was presented to me with various Italian delicacies which I gobble up like I’ve been trapped on Gilligan’s Island for months.
The main course was a feast that included filet, shrimp, grilled vegetables and more. Gelato finished off a perfect meal.
The kids really over-delivered in a big way. I was treated like a king.
How are you doing when it comes to overdelivering with your customers, clients or patients?
I talk a ton about the closing initial sale but you don’t stop selling after you get a customer. You want to continue to be on the top of their consciousness. You want them thinking about you. In essence, you want to continue with the ethical mind control you used to first close them.
One of the best ways to do this is to over-deliver by giving more than you prospect was expecting. If you simply give them what was promised and no more, you have a fair value for the exchange. When you give more than promised, you cement the relationship with them and enact the law of reciprocity.
Of course, you’ve got to close them first to make all this happen and to do that you need to have an excellent presentation. Download my “7 Figure Sales Presentation” template now by going here.
Kick butt, make mucho DEEnero!
Dave “Father’s Day Rocked” Dee