"If you want my body and you think I'm sexy come on sugar tell me so…" Remember that tune from the late 70's?
Well, my fine feathered friend, "sexy" is one of the keys to selling a whole bunch of your product or service and no, I'm not talking about the way you look.
There are three main ways to add "sexy" to your sales presentations:
1. Use pictures of beautiful women in your Keynote or PowerPoint slides. My presentations are laced with this. For example, I have one killer slide where I'm talking about a membership group that only people who buy will get access to. The image is of a beautiful woman blocking a mysterious looking door. (I talk in great depth about the power of imagery in sales presentations in my one to many sales course.)
2. Making your product or service seem sexy and cool. This is important especially if you're selling something that isn't inherently that way. People like to buy whatever's new. "New" is sexy. If you're product or service isn't it, you need to spin so it appears to be on the cutting edge OR come right out and say it isn't sexy, it isn't new and "if that is what you want, then this isn't for you. But if you're looking for something that works and will get you the results you desire then…" I just gave you a mini-masterclass in positioning, mi amigo.
3. Add a "sexy" component or bonus to your offer. One of the hottest selling products I created and sold for GKIC included the promise of the buyer writing their own book. This is something that people in our target market really desire. Couple that with explaining why having your own book is so powerful and, ba-boom, you've added sexy to your offer.
So how can you get your sexy on?
Kick butt, make mucho DEEnero!
Dave "Mr. Sexy" Dee
P.S. Do you know the key to making you're business standout from the crowd and crush your competition. It's not what you think but 'tis explained here.