Happy Saturday, mi amigo.
Yesterday we talked about a cool new formula for selling products or services online. (Read that or what I’m about to tell you won’t make sense.)
Today, I’m going to share with you how you can actually sell about lot of stuff using this format even though you are not making a sales presentation. There are three main factors:
1. Great content. You have to deliver over the value content that your viewers want. Most people aren’t going to watch an entire four-hour live broadcast online. You want to make each segment so could that if someone only watches a portion of, they have a strong desire to see the entire thing and therefore will buy the recordings.
2. A strong video sales letter that plays at breaks. This is where the selling really happens. This is where your one to many selling skills come into play. If this isn’t strong, they ain’t buyin’.
3. Additional pieces that come with the product that they can’t get just by watching the video. I have found that “tool kits” that include templates, samples and examples work great. You can show them during the live broadcast but if the viewer wants to get her hands on it, they need to buy the product.
Naturally, there are a lot of other elements that contribute to sales but those are the big three.
For the record, I have produced more six figure shows in a row than anyone in existence so the info I’m giving you is real world – not made up in my head like so many of the “gurus.”
Have a great rest of your weekend and, as usual…
Kick butt, make mucho DEEnero!
Dave “Time Again For The Beach” Dee