I’m embarking on the biggest sequence of online events I have ever created and I want to take you along for the journey.
So, over the next few days, I’m going to share with you exactly the steps I’m taking to make this a spectacular success.
First, some background information you need to know:
Every year, GKIC does one major new product launch. Over the past four years, I’m the dude who has conceived them, written the sales scripts for them and actually done the selling for them.
This year, I wanted to move away from the traditional Jeff Walker type of launch model. You know, three videos followed by a sales video. This works great, by the way and Jeff is the master of them. I simply wanted to do something different, that I have found to be a highly effective way to sell products online.
So, instead of four recorded videos with the sale being made on the last one, I am putting together four, live online presentations, each one making an offer at the end. Here’s the first thing you need to know about this:
These live presentations MUST be content-rich and not a disguised sales pitch. If they are not, word will spread very quickly and not many folks will attend subsequent events, let alone buy the product.
Now, what I’m about to tell you is an advanced strategy and is worth gold to you if you grasp it:
I typically teach that you want to tell people what to do, not how to do it. This is a tried and true model for selling products and services via webinars and other types of online events. But I am breaking that rule for my series of upcoming presentations by telling viewers what to do and how to do it. In fact, I’m revealing so much information that someone could do it on their own.
My bet is that a percentage of the audience will prefer to buy my solution which really does make the process of implementing what I’m teaching faster, easier and, quite frankly, more profitable.
The approach I’m taking would be sales suicide if what I was selling didn’t actually make it faster, easier and more profitable than doing it on your own.
This is why beginning with the end in mind when creating a presentation is mission critical. If I didn’t know precisely what my offer is, what the benefits were and what the ultimate transformation is for my buyers, then I could make a huge misstep in my approach to crafting my presentation.
Today, I’ve blocked off two-hours to work on the presentation. I do have a head start because I’ve already created a presentation very similar to this one, following the same model I just told you about. And that bad boy has sold over one million dollars worth of a product.
Tomorrow, we’ll talk about the specifics of what I’m doing today.
Kick butt, make mucho DEEnero!
Dave “In Full Online Event Mode” Dee