You know you need quality leads to have a substainable business. The question is what's the best way to get the leads?
When I firsted started my entertainment business, the "experts" emphasized cold-call prospecting. "It's a numbers game," they would say. They were right, the more cold calls I made, the more sales I made.
The problem is that cold-calling is DIRTY, UGLY, GRUNT work. Rejection, after rejection, after rejection. Plus, it took a lot of time.
I knew there must be a better, more efficient way to generate leads.
And then I discovered the power of lead generation. Once I implemented lead generation my business not only took off (Remember, I went from doing 3 shows a month to averaging 30 a month in less than 90 days.) I was also having more FUN because I wasn't getting rejected and leads were pouring in on autopilot.
Here are the four key ingredients all of your online and offline lead generation methods must contain.
An attention grabbing headline. The headline is the ad for your ad. It's what gets your prospects to sit up and take notice. Your name or logo does not qualify.
An offer – a reason for people to respond NOW. Dan Kennedy calls this a "lead generation magnet." Next week I'm doing a no-cost teleseminar where I will show you how to quickly create this indispensible tool.
A call to action. Tell your prospect specifically what you want her to do. It could be calling you directly, going to your websitete to get a free report or both. Why? Because the majority of your prospects are not ready to buy now but might be ready in the future. By offering a free report, you capture lead and can follow-up with them.
- Tracking. You need to know what lead generation methods were working and which ones aren't You need to know your cost per lead. This information helps you make informed decisions about where you should be investing my lead generation dollars.
I suggest you carefully look at all your lead generation materials and see if they meet the for criteria listed above.
Kick butt, make mucho DEEnero!
P.S. Dan Kennedy has released a brand-new all content video and report all about lead generation. It's yours for the asking. Click here now.