Gather round, kiddies, as Dr. Dee kicks off the week by talking to you about the most significant profit-crushing mistake entrepreneurs make that causes them to struggle and stress out.
I’m talking about not making marketing and sales their number one priority.
The marketing and selling of your product or service is the business you’re really in. Once I made the mental shift from being a provider of my service to a marketer of my service, everything changed because it put my focus on where it should be.
You must get good at marketing and selling and learn to like it if you want to succeed on the highest level.
Many professional services providers think that selling is somehow “beneath” them. All the fancy degrees hanging on their walls don’t mean squat, if they don’t have a consistent flow of new business coming in and if they’re not closing the sale.
It’s a self-evident truth that you need to focus on marketing and sales, isn’t it.?
But how do you market and sell effectively?
The technical aspects of marketing, especially online can be complicated.
I don’t screw around with learning the in and outs of how to set up Facebook ads, PPC, Instagram, Podcasts, or any of that other stuff. And neither should you. Leave that to the pros.
Your greatest leverage is creating marketing and sales messages that motivate your best prospects to want to do business with you.
And, your greatest leverage inside of that, is by getting good at one-to-many selling. This includes email, online video, copywriting, webinars, speaking, and more.
Listen carefully because this is a gamechanger:
Getting good at one-to-many selling is the single most potent way to you experience quantum growth in your business AND frees up more of your time so you can also have the lifestyle you desire for you and your family.
If you can sell to groups of people at the same time instead of selling to one person and then another, and another, etc., you naturally make more money in less time and with less effort. It only makes sense, right?
The question is, how do you get good at one-to-many selling?
Well, that leads to my BIG ANNOUNCEMENT.
In February, I will be starting the Dave Dee Inner Sanctum VIP membership program which is dedicated to helping escape the shackles if one-to-selling by giving you the tools, strategies, and tactics for you to master the art of one-to-many selling in all its forms.
Besides the live monthly master classes, you will also have the opportunity to get coaching directly from me every month.
This membership is DEEsigned to help you generate the income you desire while having the business lifestyle you want.
We’ll be launching soon, and if you want to receive details before anyone else AND receive a charter member discount, all you need to do is go here:
Dave “Fired-Up” Dee