SPECIAL REPORT:
How To Increase Your Profits, Nurture Your Prospects And Put An Iron Cage Around Your Clients With A Simple Blog

By Dave Dee

Dear Fellow Business Owner,

You might be wondering, "What can blogging do for me and my business?"

The simple answer is “A Lot!”

Businesses of all sizes now use blogs as valued and valid channels of communication. You are going to uncover in a moment, why, if you do not have a business blog, you are missing out on vital information being mentioned about you and your business. This is information from customers, prospects and your competition too. That is information worth knowing you will agree.

Imagine being able to know EXACTLY what people feel about your products and services as they say it. You can, and blogging gives you the power to do it easily and ethically. This report reveals the TRUTH about blogging , WHAT exactly you should be doing with your own  business blog and WHY.

The temptation when you first access a report like this is to scan it quickly and then set it aside. Sure, you intend to come back to it later but how often does that really happen?

That's why I strongly urge you to read this report immediately. Whether you are a beginner, intermediate or even advanced at using the Internet to market your business, I can guarantee that at least one of my blogging secrets will strike a chord with you...and result in you making more money.

What Is A Blog?

The word ‘blog’ is a short form of the word ‘Web log’. At one point in time blogs were considered to be nothing more than simple diaries maintained on the internet. That was no too long ago but now blogs have evolved into one of the most powerful communication tools for businesses.

Q: What Do Blogs Focus On?

The focus of a blog can go from a single subject to regular daily musings and very often include references and facts in addition to personal opinions that might be stated.

Q: What is A Blog ‘Post’

At the top of a blog you will normally see the most recent entry, i.e. what has most recently been written. This entry is called a ‘blog post’ or just a ‘post’.

Previous posts are either archived or listed below the most current one. You will find that many blogs do allow visitors and readers to leave comments on individual posts. The conversations that take place (online) from these comments are the true power behind blogs and blogging for business profits.

Q:  OK, How Will This Help My Business?

In different and valuable ways.

For instance, because blogs are updated quite frequently (daily, weekly etc), anyone who is interested in your posts will return to your business blog on a regular basis.

This is something that will make your business blog different to your  business website which, while it (your  business website) can be highly information and serve a good purpose, it does not change much in comparison.

Unless your current business website is a ‘Direct Response Website’ it probably gives people very little motivation to take action or to return to it again once they leave. Remember this:

“The power of blogs is far greater than the number of people who read an individual post”

Q: Tell Me What Works Best for Businesses Like Mine?

When you set up a Business Blogs you want to link other blogs. What this means is that anything mentioned about your  business, the products and services you offer is potentially going to be seen and read by an incredibly large number of people.

Information spreading creates a buzz and is very similar in many ways to the powerful word-of-mouth marketing method.

Business blogging has the awesome potential to get to an audience that you could not reach using traditional marketing vehicles alone.

Q:  Should My  Business Consider Blogging?

Blogs are here to stay and not only that, they are going to have an impact on your  business whether you have one or not. Having your own Business Blog means you can control more of the information that is spread about you and your business online and offline as well.

So the answer has to be “YES!”

Blogging is a Good Investment in Marketing

Blogging is a powerful and cost-effective marketing system for your  business. Any  business in the area that has the foresight to get in early gets a head start on the competition and will be among those that achieve  celebrity status, garner attention, generate buzz and attention from  media.

I am sure you can live with that can’t you?

 

Did You Know?

Here’s a fact that will interest you. There are over 100,000,000 (One Hundred Million) blogs currently available around the world.

With this number of conversations taking place, the reality is that some of these online conversations include discussions about the products and services that you offer.

One thing I can guarantee you is that issues important in your industry are being discussed online via blogs and your prospects and customers are talking among themselves.

 

Imagine how good you will feel when you have the ability to eavesdrop on such conversations. You can, and that’s exactly what Business Blogging is going to allow you to do once you get started now.

What Does All This Means to Your Business Marketing?

The top benefit of Business Bogging for your  business is that it gives you an easy and very low-cost way for you to communicate regularly and directly with your current customers and clients and also future customers and clients i.e. your prospects.

The best way you will use Business Blogging is to extend your brand and gain valuable feedback about your services and your products.

Talk to Me Now…

Business Blogging can be a lot more effective than high-priced ‘focus groups’ if you want to gather real-world opinions and feedback on products you offer.

It is more effective because it is a quick and easy way for you to allow people to provide you with feedback throughout the life cycle of any of your products or services.

Not too long ago, small and  business marketing was mainly a one-way communication from businesses to your customers. The majority of marketing messages were delivered via radio, TV, billboards, in print, direct marketing channels etc. The goal was to ‘hit’ your target customers using one or more of these channels. 

The Internet and Internet Marketing has changed all that

The internet has changed the way you are expected to interact with your target audience

The Internet = A Radical Change

If there is one thing that the internet has done it is to radically change the marketing experience by totally eliminating where a person is based as a limiting factor for doing business with you.

That’s a good thing but you need to capitalize on this or it means squat for your business profits.

Luckily for you as a business, the Internet has drastically increased the number of potential clients and customers your business can reach through your marketing efforts.

What your prospects can search for online is practically limitless and how you can reach them and satisfy their needs with your products and services is also practically limitless.

Business Blogging Makes Your Marketing a ‘2-Way Conversation’

Business Blogging takes your  business marketing efforts one important step further. It takes your current marketing effort and turns it into a 2-way conversation.  

You are going to use Business Blogging to initiate conversations with your prospects, customers and clients. Business Blogging conversations are so powerful tat they can even take place between:

  • Current Customers of yours

  • Prospects

  • Your  competition (It’s not a typo!)

This is why Business Blogging is a marketing investment you cannot afford to ignore. If you do, before you know it, your  competition will have ‘blogged’ their way into the hearts and wallets of your prospects and current customers.

“It’s Good to Get to Really Know You!”

Something that is probably the most rewarding by-product of this 2-way conversation you will have with your prospects and customers through your  business blog is that you and your customers begin to better understand each another.

When you gain a better understanding of your prospects and customers you are better positioned to more efficiently and more effectively market to them.

End results are that you will be able to immediately lower your marketing costs, turn them into investments and increase your bottom line profits – All with measurable results.

By now you are beginning to appreciate the benefits of Business Bogging for your  business.

Many who never thought they could make use of the power of the internet to attract customers and increase sales and profits are now successfully using the intelligent Internet Marketing systems on a daily, weekly and monthly basis.

Now it is your turn to unleash the power of Business Blogging for your business. Business Blogs are fast, easy to setup and easy to manage.  Business Blogging beats traditional marketing methods in many ways.

Why Should YOU Consider Business Blogging? Here’s Why…


Here are some very specific reasons why you should add Business Blogging to your marketing arsenal for your  business. There are many other reasons but these are the top ones we recommend.

These are the reasons that are proven to lower marketing costs, increase your  visibility and draw more profits literally on auto-pilot.

Whatever reason finally motivates you to start your own profitable  Business Blog it is going to fit into one of the following categories. Don’t be surprised if your  Business Blog combines a number of these elements, that’s the nature of Business Blogging!

Become A Leader, An Expert

Nowadays, quite a few businesses take part in what’s known as ‘Thought-Leadership’ activities. To become a Thought-Leader you leverage your expertise. You can share that expertise through your Business Blog.

People follow Leaders. You want to be seen as a Leader. Leaders make more sales. You want to make more sales.

You could create information for your Business Blog that can be used in newsletters in your industry. You could even create special reports or White papers as they are popularly known on subjects of interest in your industry (Secret: I can help you create your special reports and white papers).

Blogging gives you a powerful and cost-effective way for you to position yourself as a Leader irrespective of the size of your  business. Being a ‘Thought-Leader’ is highly profitable.

INSIDER BUSINESS BLOGGING TIP:  Say complimentary things about your  competitors and also provide links to them. Crazy as it sounds, this is going to place YOU as an AUTHORITY above your  competition.

One fact about using the internet to grow your business is the realization that your business does not exist in a vacuum. When you point to a  competitor’s success, you demonstrate to your customers that you are aware of what is happening elsewhere. You also demonstrate that you are willing to admit when another  business does something notable.

Develop Richer And Better Customer Relationships

The internet means that your ‘ideal’ customer is going to continue to change.

We have become a society where products are designed to meet the needs of a wide range of customers rather than suit the needs of customers individually.

In years gone by, customers used to regularly engage and work with makers of products. However, these days, many customers buy their goods from “big box” stores (you know the ones I am referring to even though we’re not naming names!).

If they do not use “big box’ stores they make use of some other method that denies them the opportunity to discuss their wants or personal needs with the maker of the product.  

“Choose Whatever Color You Want…Provided It’s From Our Available Range

I wanted to buy a product some time ago and was invited to choose whatever I needed, whatever color I wanted…provided it is available within the color range available.

In other words, unless I purchased from a custom source, I had no say whatsoever.

Surveys reveal that this is one of the top frustrations customers have and because customers are no longer able to influence the products and services that they buy, many believe that businesses are only interested in their money and not in what they really want.

They say that “Perception is Reality!” and so it matters little whether this is actually true or not…it is the view that the majority of customers have.

That’s where a blog for your  business can turn this perception around.

What Will Your  Business Blog Do For You?

Your business blog provides a direct link between you and your prospects and customers. Secondly it is going to allow you to foster communication that will attract business

“People buy from people they like”

Use your  business blog to “reach out and touch” your prospects and your customers in a way that other marketing mediums just are not able to do.

Why Are  Business Blogs So Powerful?

Due to their very informal nature, blogs have instantly become one of the top and most effective communication tools for savvy businesses of all sizes.

They level the playing field. 

The Real Road to Profits in a Down Economy…In Any Economy

Use your  business blog to listen to your prospects, customers and clients. Truly engage them and your customer satisfaction is guaranteed to sky-rocket. You will also turn your existing customers into your business champions … or FREE!

As soon as readers start to spread the word about your business and your Business Blog they naturally go on to do their best to promote you when they come into contact with other people, on the internet and also as they go about their everyday business.

Use Your Business Blog Attract New Customers

How many customers do you currently have?

You see, with Business Blogging you have the same voice as businesses that spend millions of dollars on marketing and advertising.

  • It does not matter how many people are interested in your product

  • It does not matter how many people are interested in your services

  • It does not matter what size your business is

…introducing Business Blogging into your marketing arsenal instantly gives you a unique opportunity to ‘connect’ and talk to your prospects, the ones who happen to be online and reading. In return, they can also talk to you.

Give Your Customers The Opportunity to Embrace Your Brand

Try it and see the results for yourself.

When you dare to you give your customers the power to embrace you and your brand, they are going to spread your brand message far and wide. Use Business Blogging to make you brand ‘go viral’.

Blogging fuels word-of-mouth marketing and the result is like having unpaid sales-people working for you, spreading the word about their experiences with your  business. When they do, they positively extend your brand in a way that would never have otherwise been possible.

 Business Blogging Fact:
”You Cannot Afford To Ignore Internet Marketing!”

Look around you and see exactly just how customers are currently making use of the internet to research  businesses just like yours. Observe how they also research the products and services BEFORE spend their money.

Make Your  Business Human

 

You probably already know that most people do NOT trust large companies. There is a good reason for this. All you need to do is look at the news headlines.

Every Customer wants to feel connected with the businesses they spend money with and rightly too. They are spending their hard-earned cash. Your  Business Blog can help you establish a strong connection with your business in the  community.

Because your  Business Blog allows you to communicate with your community and customers more regularly than any other medium allows, it is going to be a great way to build trust.

Get Closer To Your Customers

Use your  business blog to get closer to your customers by showing them the real people doing real jobs inside your  business and listen closely to what customers and others are thinking about your business.

Use Your Business Blog …Test New Business Ideas

Does your  business produce products or services?

If Yes, then Business Blogging is a great system to help you gather real-world knowledge from potential users of your products or services.

Find Out What Is Currently Being Said About You And Your Business

Realize this. It does not matter whether you are paying attention or not, there are folks out there talking about you and your  business. What you need to know is exactly what they are saying.

Before blogs came on to the scene, those discussions took place via word-of-mouth. Now that blogs exist, it’s so much easier for customers to spread the word about your  business. Hopefully they are spreading ‘good news’ about you...but how do you know if you are not where the information is being shared?

Know, Monitor And Influence What’s Being Said About You
And Your Business



Influence - Have it your way

The internet and blogs offer your  business valuable information regarding what’s being said by your competitors, customers and others.

  • Is someone trashing your  business?

  • Is someone raving about you?

  • Are there people out there who are unhappy with the service they got when they did business with you?

  • Are there people spreading rumors about your products and services in order to gain the upper hand?

“If you can honestly say that you are 100% confident about all these then you probably do not need a Business Building Blog. If you do not know what is being said, by whom, when and where then what you don’t know could certainly come back to hurt you.”

As a  business, if you are not listening to what’s being mentioned about your business now, you are headed for problems because people are talking about you all the same.

Should Every Business Blog?

 I get asked if every business should blog?

Probably not, however, every  business had better take notice of what’s being said by others about them online.

When you have your own Business Blog, people will actually tell you right there on your blog how they feel and this gives you a great chance to ‘hear it from the horse’s mouth’.

Improve Your Business Website Ranking In The Search Engines

Google and the other search engines like Yahoo, MSN etc regularly scan the internet looking for things that have changed. They use the information they find to decide the rank (importance) to give all websites.

 

Anything that is added to your  business blog such as posts and  comments get recognized by search engine ‘spiders’ and is treated as new information. When this happens, it can increase the rank given to your business website. Something known as ‘inbound linking’ can also go a long way to help improve your ranking in search engines too.

INSIDER SECRET:  Blogs are proven to rank a lot better than basic websites with Google and the other search engines. So having your own  Business Blog gives you a big advantage over your  competition. Most of them don’t even know where to start when it comes to Business Blogging for big profits.

If you blog about dental hygiene products for the dental industry, and your  competitors do not have a business blog, its going to be YOUR writings and YOUR thoughts on the industry in your blog that are going to be found and presented to people when they perform Google (and other search engine) searches.

In a nutshell, the plan is to help you use your Business Blog to establish your  business and you as an expert in this area, as opposed to your competition who probably only has a website that does not get updated and is probably not a ‘Direct Response Website’

Google and the other top search engines give preference to frequently updated content. This is why keeping your Business Blog updated gives you a big advantage.

Provide Announcements About Your Business

As a  business you may not have the same ‘insider relationships’ with the media that large organizations have. When you have your own Business Blog you have a powerful avenue you will use to announce things going on in your business.

 “Many  businesses who never thought they could are now receiving coverage in traditional and mainstream media because reporters read blogs and blogs are now becoming valuable sources of  information.”

Give yourself more and easy access to  and national reporters via your  business blog – My Message To You….

 

Next Steps

You already have everything you need to know to start your Business Blog but knowledge is not power, action is power. The only way you are going to get results is to put into action what you learned in this report. There are two ways to get this done"

First, you could try and do it yourself. With the tools and technology available, this is a viable albeit tedious option. The question is to do you have the time or want to invest the time trying to figure this all out on your own? If you're answer is "yes", then I encourage you to get started today.

Second, you could have someone do it for you. The actual technical aspects of throwing up a blog are pretty simple. However, do to it right and to turn your blog into a professional marketing tool that will get you results, you need to have an internet marketing professional to do it for you. And that is where I can help you.

We Do It For "Your Business Blogging Profit System"

Imagine, having a professional blog that would not only make you and your business look great but be a profit center for you!

The goal is to create for you a Wordpress-based based blog that you can maintain without technical skill and manage without a lot of pain or education.   A huge benefit of the blog we will create for you is that  you will NOT need to hire a programmer to update  this site -  if someone offers you a solution that always requires  a programmer / web developer for simple updates then you are locked  into that system and that programmer's services... this is not  good for your pocketbook or for your business.

In addition, moving your core site to a Wordpress-based blog provides two key advantages: - Easy for you to regularly add simple content - New content over time helps you with your Search Engine Optimization  I can make that happen for you. Here are the two, We Do It For  Blogging Profit System to choose from:

Gold: Blog Web Site Creation

What this includes:

1. SET UP DOMAIN NAME AND HOSTING

Your site needs a domain name and professional hosting. We will handle all the details of this.  While we do recommend creating a brand new URL / Domain name for your blog site, we can redirect an existing  URL to the new blog - you will need to provide us with all the
necessary technical login info and passwords.

This saves you the hassle, effort, and time involved to manage technical details like redirects, nameservers, etc.

2.  SET UP WORDPRESS SITE ON HOSTING ACCOUNT

We will do the complete install for you, making sure to record all necessary logins and passwords so you have them when you need them.

(In addition, we will make sure to create them in a way that promotes secure administration - we won't simply use system defaults, which can leave the door open for hackers to destroy
your site.)

3.  CONFIGURE A SIMPLE, PROFESSIONALLY DESIGNED BLOG WEB SITE

This includes a professionally designed header graphic with your  logo/imagery and tagline. It will also include installation and set up of a professionally developed Wordpress theme - so your 
site doesn't look like EVERY other auto-install

It can include initially up to the following tabs:
-- Home Page - with information about your product/service
-- About - Info about you and your company
-- Clients - Testimonials and Client listing
-- Products/Services - List of products and services
-- Contact - Contact information
-- Blog - Blog page for you to update regularly

NOTE: You need to provide all the copy / media for each of the tab pages they choose to include. 

This design that lays out the guts of your business in a clear, clean cut fashion. 

Finally, we will install and set up a clean, streamlined theme on your  site so it has a high-end, professional look.  

4.  FINE TUNE THE SETUP

This involves final tweaks such as setting up date/time parameters, configuring core plugins (Akismet for spam filtering), as well as all the other core setup elements.

You just answer a few questions up front and we handle all the dirty details behind the scenes. Simple for you and fast.

5.  60 MINUTES HANDS-ON TRAINING

Once the site is set up, we will walk you through the process of creating a blog entry and posting it live on the internet.  We also step you  through the Wordpress control panel, so you can see how it works  together.

Benefit to you - you won't need to hire a web developer to make  simple changes to your site. It will all be under your control.

Total investment:  $1,495 or 2 payments of $747.50

Platinum: Marketing & Core SEO Upgrade

With this option, we not only do everything in Option A, we also create the core copy for the site so that it:

1. Establishes a clear and compelling direct marketing message to your customers and prospects.

2. Is built in such a way as to achieve baseline Search Engine Visibility.  This is NOT advanced SEO site enhancement. That's  a far more advanced and long term service. This IS, however, the core work you need done to lay the groundwork for getting your site found on the internet.

The key benefits to this package is that it goes beyond "repackaging existing content" - instead, it lays the foundation for successful marketing of your products and services via your website - both when found as you lead-generate to that site, AND to ensure that the foundations necessary for being found on the internet through search are implemented.
This includes:
  • Identifying your core messaging, audience, and USP

  • Choosing keywords based on that messaging

  • Writing copy (headlines, bullets, text) based on the above for your home page (We will develop a write your core marketing message.) and your BLOG page. (We will write 5 initial blog posts for you.)

  • Configuring the administration panel for basic SEO functionality

  • Installing and configuring basic SEO plugins

  • Submitting site to Google using their webmaster guidelines
Note that by choosing this option, your site's copy will focus on your  targeted customer and the core keyword search terms they are focused on.   This is critical to SEO effectiveness.

Total Investment:  $4,495 or three payments of $1,499.

Now Is The Time To Ramp Of Your Businesses Internet Presence And Make More Money

As you are aware, the Internet is a marketing medium that is growing in power day by day. YOUR customers are using it to research the service providers they want to hire. When they come to your blog (if you have one) what do they see? Is it just pretty but not effective at marketing your services? Does it look professional or like something you just threw up? Is it optimized for the search engines?

Yes, doing of all this yourself is time consuming and frustrating and even more importantly - ineffective. You need to be working on your business not trying to figure out the newest technology. You need someone who not only can get the technology set up right but who has the marketing "chops" to turn your blog into a client attraction moneymaking machine.

Choose either the Basic Package or the Deluxe Package and then my team an I will get to work for you. We will start with a 60 minute telephone consultation with me where will lay out your complete plan. Then, in three weeks or less, you will have a professional, beautiful looking and highly effective NEW blog website in place.

This package includes a one on one, 60 minute Business Blogging consultation with me where will be map out your complete blogging strategy. Then, my team and I get to work and create your blog for you. In three weeks or less, you will have a professional, beautiful looking and highly effective blog in place.

Because of the nature of this work, I only have 3 slots available for this "We Do It For You" service, so if you want one of them, you need to request this service now by clicking here .

Whether you decide to do it yourself and invest in the basic or the deluxe We Do It For  Blogging Profit System, I look forward to helping you increase your profits.

CLICK HERE AND LET'S GET STARTED

Kick butt, make mucho "DEE-nero!"

Dave Dee

P.S. Remember that you are going to end up with a professionally designed blog site that not only looks fantastic but is optimized to put money in your pocket. All of my "we do it for you services" are designed to - make you more money and put your marketing on autopilot so you increase your profits and have more time off. With the We Do It For  Blogging Profit System - I will do all the work and you can just sit back and enjoy the results.