SPECIAL REPORT:
How To Increase Your Profits, Nurture Your Prospects
And Put An Iron Cage Around Your Clients With A Simple Blog
By Dave Dee
Dear Fellow Business Owner,
You might be wondering, "What can blogging do for me and my business?"
The simple answer is “A Lot!”
Businesses of all sizes now use blogs as valued and valid channels of
communication. You are going to uncover in a moment, why, if you do not have
a business blog, you are missing out on vital information being mentioned
about you and your business. This is information from customers, prospects
and your competition too. That is information worth knowing you will agree.
Imagine
being able to know EXACTLY what people feel about your products and services
as they say it. You can, and blogging gives you the power to do it easily
and ethically. This report reveals the TRUTH about blogging , WHAT exactly
you should be doing with your own business blog and WHY.
The temptation when you first access a report like this is to scan it
quickly and then set it aside. Sure, you intend to come back to it later but
how often does that really happen?
That's why I strongly urge you to read this report
immediately. Whether you are a beginner,
intermediate or even advanced at using the Internet to market your business,
I can guarantee that at least one of my blogging secrets will strike a chord
with you...and result in you making more money.
What Is
A Blog?

The word
‘blog’ is a short form of the word ‘Web log’. At one point in time blogs
were considered to be nothing more than simple diaries maintained on the
internet. That was no too long ago but now blogs have evolved into one of
the most powerful communication tools for businesses.
Q: What
Do Blogs Focus On?
The focus
of a blog can go from a single subject to regular daily musings and very
often include references and facts in addition to personal opinions that
might be stated.
Q: What
is A Blog ‘Post’
At the top
of a blog you will normally see the most recent entry, i.e. what has most
recently been written. This entry is called a ‘blog post’ or just a ‘post’.
Previous
posts are either archived or listed below the most current one. You will
find that many blogs do allow visitors and readers to leave comments on
individual posts. The conversations that take place (online) from these
comments are the true power behind blogs and blogging for business profits.
Q:
OK, How Will This Help My Business?
In
different and valuable ways.
For
instance, because blogs are updated quite frequently (daily, weekly etc),
anyone who is interested in your posts will return to your business blog on
a regular basis.
This is
something that will make your
business blog different to your business website which, while it (your
business website) can be highly information and serve a good purpose, it
does not change much in comparison.
Unless your
current business website is a ‘Direct
Response Website’ it probably gives people very little motivation to
take action or to return to it again once they leave. Remember this:
“The power of blogs is far greater than the number of people who read an
individual post”
Q: Tell
Me What Works Best for Businesses Like Mine?
When you
set up a Business Blogs you want to link other blogs. What this means is
that anything mentioned about your business, the products and services
you offer is potentially going to be seen and read by an incredibly large
number of people.
Information
spreading creates a buzz and is very similar in many ways to the powerful
word-of-mouth marketing method.
Business blogging
has the awesome potential to get to an audience that you could not reach
using traditional marketing vehicles alone.
Q:
Should My Business Consider Blogging?
Blogs are here to stay and not only that, they are going
to have an impact on your business whether you have one or not. Having
your own Business Blog means you can control more of the information that is
spread about you and your business online and offline as well.
So the answer has to be “YES!”
Blogging is a Good Investment in Marketing

Blogging is a powerful and
cost-effective marketing system for your business. Any business
in the area that has the foresight to get in early gets a head start on the
competition and will be among those that achieve
celebrity status,
garner attention,
generate buzz and attention from
media.
I am sure you can
live with that can’t you?
Did You Know?
Here’s a fact that will interest you. There are over
100,000,000 (One Hundred
Million) blogs currently available around the world.

With this number of conversations taking place, the
reality is that some of these online conversations include
discussions about the products and
services that you offer.
One thing I can guarantee you is that issues important in
your industry are being discussed online via blogs and your prospects and
customers are talking among themselves.
Imagine how good you will feel when you have the
ability to eavesdrop on such conversations.
You can, and that’s exactly what Business Blogging is going to allow you to
do once you get started now.
What Does All This Means to Your Business Marketing?
The top benefit of Business Bogging for your
business is that it gives you an
easy and very low-cost way for you to communicate regularly and directly
with your current customers and clients and also future customers and
clients i.e. your prospects.
The best way you will use Business Blogging is to
extend your brand and gain valuable
feedback about your services and your products.
Talk to Me Now…

Business Blogging can
be a lot more effective than high-priced ‘focus
groups’ if you want to gather real-world opinions and feedback on
products you offer.
It is more effective because it is
a quick and easy way for you to allow people to provide you with feedback
throughout the life cycle of any of your products or services.
Not too long ago,
small and business marketing was mainly a
one-way communication from
businesses to your customers. The majority of marketing messages were
delivered via radio, TV, billboards, in print, direct marketing channels
etc. The goal was to ‘hit’ your target customers using one or more of these
channels.
The Internet and Internet Marketing has changed all
that…

The internet has changed the way you are expected to
interact with your target audience
The Internet = A Radical Change
If there is one thing that the internet has done it is to
radically change the marketing experience by totally eliminating where a
person is based as a limiting factor for doing business with you.
That’s a good thing but
you need to capitalize on this
or it means squat for your business profits.
Luckily for you as a business, the Internet has
drastically increased the number of
potential clients and customers your business can reach through your
marketing efforts.
What your prospects can search for online is practically
limitless and how you can reach them and satisfy their needs with your
products and services is also practically limitless.
Business Blogging Makes Your Marketing a ‘2-Way
Conversation’

Business Blogging
takes your business marketing efforts one important step further. It
takes your current marketing effort and turns it into
a 2-way conversation.
You are going to use Business Blogging to initiate
conversations with your prospects, customers and clients. Business Blogging
conversations are so powerful tat they can even take place between:
This is why Business Blogging is a marketing investment
you cannot afford to ignore. If you do, before you know it, your
competition will have ‘blogged’ their way into the hearts and wallets of
your prospects and current customers.
“It’s Good to Get to Really Know You!”
Something that is probably the most rewarding by-product
of this 2-way conversation you
will have with your prospects and customers through your business blog
is that you and your customers begin to better understand each another.
When you gain a better understanding of your prospects
and customers you are better positioned to more efficiently and more
effectively market to them.
End results are that you will be able to immediately
lower your marketing costs, turn
them into investments and increase
your bottom line profits – All with measurable results.
By now you are beginning to appreciate the benefits of
Business Bogging for your business.
Many who never thought they could make use of the power
of the internet to attract customers and increase sales and profits are now
successfully using the intelligent Internet Marketing systems on a daily,
weekly and monthly basis.
Now it is your turn to unleash the power of Business
Blogging for your business. Business Blogs
are fast, easy to setup and easy to manage. Business Blogging beats
traditional marketing methods in many ways.
Why Should YOU
Consider Business Blogging? Here’s Why…

Here are some very specific reasons why you should
add Business Blogging to your
marketing arsenal for your business. There are many other reasons
but these are the top ones we recommend.
These are the reasons that are proven to lower marketing
costs, increase your visibility and draw more profits literally on
auto-pilot.
Whatever reason finally motivates you to
start your own profitable
Business Blog it is going to fit into one of the following categories.
Don’t be surprised if your Business Blog combines a number of these
elements, that’s the nature of Business Blogging!
Become A Leader, An Expert
Nowadays, quite a few businesses take part in what’s
known as ‘Thought-Leadership’
activities. To become a Thought-Leader you leverage your expertise. You can
share that expertise through your Business Blog.
People follow Leaders. You want to
be seen as a Leader. Leaders
make more sales. You want to make more sales.
You could create information for your Business Blog that
can be used in newsletters in your industry. You could even create special
reports or White papers as they are popularly known on subjects of interest
in your industry (Secret:
I can help you create your special
reports and white papers).
Blogging gives you
a powerful and cost-effective way
for you to position yourself as a Leader irrespective of the size of
your business. Being a ‘Thought-Leader’
is highly profitable.
INSIDER BUSINESS BLOGGING TIP:
Say
complimentary things about your competitors and also provide links to
them. Crazy as it sounds, this is going to place YOU as an AUTHORITY above
your competition.
One fact about using the internet to grow your business
is the realization that your
business does not exist in a vacuum. When you point to a
competitor’s success, you demonstrate to your customers that you are aware
of what is happening elsewhere. You also demonstrate that you are willing to
admit when another business does something notable.
Develop Richer And Better Customer Relationships
The internet means that your ‘ideal’ customer is going
to continue to change.
We have become a society where products are designed to
meet the needs of a wide range of customers rather than suit the needs of
customers individually.
In years gone by, customers used to regularly engage and
work with makers of products. However, these days, many customers buy their
goods from “big box” stores (you know
the ones I am referring to even though we’re not naming names!).
If they do not use “big box’ stores they make use of some
other method that denies them the opportunity to discuss their wants or
personal needs with the maker of the product.
“Choose Whatever Color You Want…Provided It’s From Our
Available
Range”
I wanted to buy a product some time ago and was invited
to choose whatever I needed, whatever color I wanted…provided it is
available within the color range available.
In other words, unless I purchased from a custom source,
I had no say whatsoever.
Surveys reveal that this is
one of the top frustrations
customers have and because
customers are no longer able to influence the products and services that
they buy, many believe that businesses are only interested in their
money and not in what they really want.
They say that “Perception
is Reality!” and so it matters little whether this is actually true or
not…it is the view that the majority of customers have.
That’s where a blog for your business can turn this
perception around.
What Will Your Business Blog Do For You?
Your business blog provides a direct link between you and
your prospects and customers. Secondly it is going to allow you to foster
communication that will attract business
“People
buy from people they like”
Use your business blog to “reach out and touch”
your prospects and your customers in a way that other marketing mediums just
are not able to do.
Why Are Business Blogs So Powerful?
Due to their very informal nature, blogs have instantly
become one of the top and most effective communication tools for savvy
businesses of all sizes.
They level the
playing field.
The Real Road to Profits
in a Down Economy…In Any Economy
Use your business blog to listen to your prospects,
customers and clients. Truly engage them and your customer satisfaction is
guaranteed to sky-rocket. You will also turn your existing customers into
your business champions … or FREE!
As soon as readers start to spread the word about your
business and your Business Blog they naturally go on to do their best to
promote you when they come into contact with other people, on the internet
and also as they go about their everyday business.
Use Your Business Blog Attract New Customers
How many customers do you currently have?
You see, with Business Blogging you have the same voice
as businesses that spend millions of dollars on marketing and advertising.
-
It does not matter how many
people are interested in your product
-
It does not matter how many
people are interested in your services
-
It does not matter what size
your business is
…introducing Business Blogging into your marketing
arsenal instantly gives you a unique opportunity to ‘connect’ and talk to
your prospects, the ones who happen to be online and reading. In return,
they can also talk to you.
Give Your Customers The
Opportunity to Embrace Your Brand
Try it and see the results for yourself.
When you dare to you give your customers the power to
embrace you and your brand, they are going to spread your brand message far
and wide. Use Business Blogging to make you brand ‘go viral’.
Blogging fuels word-of-mouth marketing and the result is
like having unpaid sales-people working for you, spreading the word about
their experiences with your business. When they do, they positively
extend your brand in a way that would never have otherwise been possible.
Business
Blogging Fact:
”You Cannot Afford To Ignore Internet Marketing!”
Look around you and see exactly just how customers are
currently making use of the internet to research businesses just like
yours. Observe how they also research the products and services
BEFORE spend their money.
Make Your Business Human

You probably already know that
most people do NOT trust large
companies. There is a good reason for this. All you need to do is look
at the news headlines.
Every Customer
wants to feel connected with the businesses they spend money with and
rightly too. They are spending their hard-earned cash.
Your Business Blog can help
you establish a strong connection with your business in the
community.
Because
your Business Blog allows
you to communicate with your community and customers more regularly than any
other medium allows, it is going to be
a great way to build trust.
Get Closer To Your Customers
Use your business blog to get closer to your
customers by showing them the real people doing real jobs inside your
business and listen closely to what customers and others are thinking about
your business.
Use Your Business Blog …Test New Business
Ideas
Does your business produce products or services?
If Yes, then Business Blogging is a great system to help
you gather real-world knowledge from potential users of your products or
services.
Find Out What Is Currently Being Said About You And
Your Business
Realize this. It does not matter whether you are paying
attention or not, there are folks out there talking about you and your
business. What you need to know is exactly what they are saying.
Before blogs came on to the scene, those discussions took
place via word-of-mouth. Now that blogs exist, it’s so much easier for
customers to spread the word about your business. Hopefully they are
spreading ‘good news’ about you...but
how do you know if you are not where the information is being shared?
Know, Monitor And Influence
What’s Being Said About You
And Your Business

Influence - Have
it your way
The internet and blogs offer your business valuable
information regarding what’s being said by your competitors, customers and
others.
-
Is someone trashing your business?
-
Is someone raving about you?
-
Are there people out there who are unhappy with
the service they got when they did business with you?
-
Are there people spreading
rumors about your products and services in order to gain the upper hand?
“If you can honestly say that you are 100% confident
about all these then you probably do not need a
Business
Building Blog. If you do
not know what is being said, by whom, when and where then what you don’t
know could certainly come back to hurt you.”
As a business, if you are not listening to what’s
being mentioned about your business now, you are headed for problems because
people are talking about you all the same.
Should Every Business Blog?

I get asked if every business should blog?
Probably not, however, every
business had better take notice of what’s being said by others about them
online.
When you have your own Business
Blog, people will actually tell you right there on your blog how they feel
and this gives you a great chance to ‘hear
it from the horse’s mouth’.
Improve Your Business Website Ranking In The Search
Engines
Google
and the other search engines like Yahoo,
MSN etc
regularly scan the internet looking for things that have changed. They use
the information they find to decide the rank (importance) to give all
websites.
Anything that is added to your business blog
such as posts and comments get
recognized by search engine ‘spiders’ and is treated as new information.
When this happens, it can increase the rank given to your business website.
Something known as ‘inbound linking’ can also go a long way to help improve
your ranking in search engines too.
INSIDER SECRET:
Blogs are proven to rank a lot better
than basic websites with Google and the other search engines. So having your
own Business Blog gives you a big advantage over your
competition. Most of them don’t even know where to start when it comes to
Business Blogging for big profits.
If you blog about dental hygiene products for the dental
industry, and your competitors do not have a business blog, its going
to be YOUR writings and YOUR thoughts on the industry in your blog that are
going to be found and presented to people when they perform Google (and
other search engine) searches.
In a nutshell, the plan is to help you use your Business
Blog to establish your business and you as an expert in this area, as
opposed to your competition who probably only has a website that does not
get updated and is probably not a ‘Direct Response Website’
Google and the other top search engines give preference
to frequently updated content. This is why keeping your Business Blog
updated gives you a big advantage.
Provide Announcements About Your Business
As a business you may not have the same ‘insider
relationships’ with the media that large organizations have. When you have
your own Business Blog you have a powerful avenue you will use to announce
things going on in your business.
“Many
businesses who never thought they could are now receiving coverage in
traditional and mainstream media because reporters read blogs and blogs are
now becoming valuable sources of information.”
Give yourself more and easy access
to and national reporters via your business blog – My
Message To You….

Next Steps
You already have everything you need to know to start your Business Blog
but knowledge is not power, action is power. The only way you are going to
get results is to put into action what you learned in this report. There are
two ways to get this done"
First, you could try and do it yourself. With the tools
and technology available, this is a viable albeit tedious option. The
question is to do you have the time or want to invest the time trying to
figure this all out on your own? If you're answer is "yes", then I encourage
you to get started today.
Second, you could have someone do it for you. The actual
technical aspects of throwing up a blog are pretty simple. However, do to it
right and to turn your blog into a professional marketing tool that will get
you results, you need to have an internet marketing professional to do it
for you. And that is where I can help you.
We Do It For "Your Business Blogging Profit
System"
Imagine, having a professional blog that would not
only make you and your business look great but be a profit center for you!
The goal is to create for you a Wordpress-based based
blog that you can maintain without technical skill and manage without a lot
of pain or education. A huge benefit of the blog we will create for you is
that you will NOT need to hire a programmer to update this site - if
someone offers you a solution that always requires a programmer / web
developer for simple updates then you are locked into that system and that
programmer's services... this is not good for your pocketbook or for your
business.
In addition, moving your core site to a Wordpress-based
blog provides two key advantages: - Easy for you to regularly add simple
content - New content over time helps you with your Search Engine
Optimization
I can make that happen for you. Here are the two, We Do It
For Blogging Profit System to choose from:
Gold: Blog Web Site Creation
What this includes:
1. SET UP DOMAIN NAME AND HOSTING
Your site needs a domain name and professional hosting. We will handle
all the details of this. While we do recommend creating a brand new URL
/ Domain name for your blog site, we can redirect an existing URL to
the new blog - you will need to provide us with all the
necessary technical login info and passwords.
This saves you the hassle, effort, and time involved to manage
technical details like redirects,
nameservers, etc.
2. SET UP WORDPRESS SITE ON HOSTING ACCOUNT
We will do the complete install for you, making sure to record all
necessary logins and passwords so you have them when you need them.
(In addition, we will make sure to create them in a way that promotes
secure administration - we won't simply use system defaults, which can
leave the door open for hackers to destroy
your site.)
3. CONFIGURE A SIMPLE, PROFESSIONALLY DESIGNED BLOG WEB SITE
This includes a professionally designed header graphic with your
logo/imagery and tagline. It will also include installation and
set up of a professionally developed
Wordpress theme - so your
site doesn't look like EVERY other auto-install
It can include initially up to the following tabs:
-- Home Page - with information about your product/service
-- About - Info about you and your company
-- Clients - Testimonials and Client listing
-- Products/Services - List of products and services
-- Contact - Contact information
-- Blog - Blog page for you to update regularly
NOTE: You need to provide all the copy / media for each of the tab pages
they choose to include.
This design that lays out the guts of your business in
a clear, clean cut fashion.
Finally, we will install and set up a clean, streamlined theme on your
site so it has a high-end, professional look.
4. FINE TUNE THE SETUP
This involves final tweaks such as setting up date/time parameters,
configuring core plugins (Akismet for
spam filtering), as well as all the other core setup elements.
You just answer a few questions up front and we handle all the dirty
details behind the scenes. Simple for you and fast.
5. 60 MINUTES HANDS-ON TRAINING
Once the site is set up, we will walk you through the process of
creating a blog entry and posting it live on the internet. We also step
you through the Wordpress control panel,
so you can see how it works together.
Benefit to you - you won't need to hire a web developer to make simple
changes to your site. It will all be under your control.
Total investment: $1,495 or 2 payments of $747.50
Platinum: Marketing & Core SEO Upgrade
With this option, we not only do everything in Option A, we also create
the core copy for the site so that it:
1. Establishes a clear and compelling direct marketing message to your
customers and prospects.
2. Is built in such a way as to achieve baseline Search Engine
Visibility. This is NOT advanced SEO site enhancement. That's a far
more advanced and long term service. This IS, however, the core work you
need done to lay the groundwork for getting your site found on the
internet.
The key benefits to this package is that it goes beyond "repackaging
existing content" - instead, it lays the foundation for successful
marketing of your products and services via your website - both when
found as you lead-generate to that site, AND to ensure that the
foundations necessary for being found on the internet through search are
implemented.
This includes:
-
Identifying your core messaging, audience, and
USP
-
Choosing keywords based on that messaging
-
Writing copy (headlines, bullets, text) based on
the above for your home page (We will develop a write your core
marketing message.) and your BLOG page. (We will write 5 initial
blog posts for you.)
-
Configuring the administration panel for basic
SEO functionality
-
Installing and
configuring basic SEO plugins
- Submitting site to Google using their webmaster guidelines
Note that by choosing this option, your site's copy will focus on your
targeted customer and the core keyword search terms they are focused on.
This is critical to SEO effectiveness.
Total Investment: $4,495 or three payments of $1,499.
Now Is The Time To Ramp Of Your Businesses
Internet Presence And Make More Money
As you are aware, the Internet is a marketing medium that
is growing in power day by day. YOUR customers are using it to research the
service providers they want to hire. When they come to your blog (if you
have one) what do they see? Is it just pretty but not effective at marketing
your services? Does it look professional or like something you just threw
up? Is it optimized for the search engines?
Yes, doing of all this yourself is time consuming and
frustrating and even more importantly - ineffective. You need to be working
on your business not trying to figure out the newest technology. You need
someone who not only can get the technology set up right but who has the
marketing "chops" to turn your blog into a client attraction moneymaking
machine.
Choose either the Basic Package or the Deluxe Package and
then my team an I will get to work for you. We will start with a 60 minute
telephone consultation with me where will lay out your complete plan. Then,
in three weeks or less, you will have a professional, beautiful looking and
highly effective NEW blog website in place.
This package includes a one on one, 60 minute
Business Blogging consultation
with me where will be map out
your complete blogging strategy. Then, my team and I get to work and create
your blog for you. In three weeks or less, you will have a professional,
beautiful looking and highly effective blog in place.
Because of the nature of this work, I only have 3 slots available for this "We Do It For You"
service, so if you want one of them, you need to request this service now by
clicking here .
Whether you decide to do it yourself and invest in the
basic or the deluxe We Do It For Blogging Profit System, I look forward to helping you increase your profits.
CLICK HERE AND LET'S GET STARTED
Kick butt, make mucho "DEE-nero!"

Dave Dee
P.S. Remember that you are going to end up with a
professionally designed blog site that not only looks fantastic but is
optimized to put money in your pocket. All of my "we do it for you services"
are designed to - make you more money and put your marketing on autopilot so
you increase your profits and have more time off. With the We Do It For
Blogging Profit System - I will do all the work and you can just sit
back and enjoy the results.

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