I watched something the other day that pissed me off so I'm going to go on brief rant before hitting the beach.
There is this successful magician in Vegas who did a lecture on marketing. He said, and I quote, "It's okay to lie in marketing."
He went on to tell the viewers to put logos of Fortune 500 companies on your website even if you haven't performed for them. Want credibility? Say you were on American's Got Talent, even if you never were. Performing for wealthy people? It's perfectly fine to wear a knock-off Rolex.
Good God, man.
I know a speaker, the best closer I have ever seen. This dude rocks it. The only problem he, shall we say, "stretches the truth" with what he promises. Shockingly, he doesn't have much repeat business.
The truth is, lying is a fools game, the lazy way to get ahead and is a short-term play. Have you ever seen the show, "American Greed?" It's all about con artists who made it big only to crash.
No, all marketers and salespeople aren't liars. In fact, the best ones actually deeply care about their customers and their products and do whatever they can within ETHICAL bounds to close the sale because they KNOW the results what they sell delivers.
Rant over. Beach time.
Kick butt, make mucho DEEnero!
Dave "The Beach Bum" Dee
P.S. Speaking of the truth, Dan Kennedy and I are creating a new product called "Growth Hacks" next week and you can watch the entire filming for free from the comfort of your home. Get the details here.
P.S. #2: Tomorrow, I will give you the inside scoop on this new way to create a product and why we are doing it. By the way, this is valuable info regardless of what industry you're in.