Three is a magic number that can make sales multiply or disappear.
I'm talking about the THREE things you teach during the teaching portion of your presentation.
I have found three chunks of information is perfect because your audience can easily remember three big concepts.
You need to make sure these three chunks set up the sale. That's why I advise my students to always start by figuring out precisely what their offer is before they create their presentation.
Your teaching chunks should create a burning desire and yearning for what you're selling. Sure, you want to deliver good content but the content must make people want your product and service.
By the way, it isn't simply a matter of giving out tons of great information. If you're just giving information and hoping your audience will be so wowed that they'll rush to buy your product, you're going to be disappointed.
Remember, you want to give content that sets up the sale, mi amigo.
So how do you structure each of the teaching chunks so it accomplishes your goal?
That's coming tomorrow…
Kick butt, make mucho DEEnero!
Dave "NOT A Three Times Loser" Dee
P.S. You might be wondering what the above reference is about. Back in the 70's Rod Stewart had a song "Three Times Loser." Well, I went to see Roderick last night and although he didn't sing that tune, he kicked some butt even at age 70. I said to Karen, "I hope I have that much energy when I'm 70." With a sly smile she replied, "You don't have that much energy now." Nice.
Here's a clip of a song he did last night for your viewing and listening enjoyment: