Tomorrow is Independence Day here in the states and as a man who feels blessed to live in this country, it is a special holiday.
When I thought about what to write today, it struck me that our founding fathers were masters of one to many selling. Their ability to get up in front of groups of people and persuade them to embark on a dangerous and seemingly impossible task is awe-inspiring.
It's one thing to get up in front of a group of people and sell a product or service, it's a whole other thing to speak and get people to follow you into battle. But, you know what? There is a common similarity which is:
The promise of a better a life.
I am constantly harping on my students to sell the transformation their customers will get from buying their product. Regardless of what you're selling, you MUST sell how the buyer will have a better life and you must sell with PASSION!
America's Founding Fathers, had a deep unwavering belief in what they were selling which translated into passion that moved a nation. How passionate are you about what it is your selling?
Have a wonderful holiday weekend.
Kick butt, make mucho DEEnero!
Dave "Product To Be An American" Dee