Sam Cooke was before my time but that dude could sing!
One of his classics was “Cupid” which seems very appropriate on this day of love and romance. (Speaking of romance, I’m playing hooky from work today and taking the wife to see 50 Shades Darker – which is supposed to be horrendous but she wants to see it.)
Did you know that they lyrics of Cupid have hidden meaning for us as entrepreneurs? Betcha didn’t so let’s dissect it.
“Cupid draw back your bow / And let your arrow go / Straight to my lover’s heart for me, for me.”
You are cupid, kemosabe.
Your bow are the words you use in your sales and marketing.
Your arrow is your offer.
Your lover is your client – although I don’t recommend actually making your client into your lover. Been there. Done that. Bad idea.
Your offer must be so tightly matched with what your prospect really wants and really desires that it penetrates their defenses and it’s them in their heart so they are compelled to buy.
Sure, it’s the old message to market match I’m talking about here but it goes beyond that. Most entrepreneurs never get to the point of crafting an offer that perfectly matches what the prospect desires on an emotional level. They never get beyond the surface and, because of that, their conversions suffer.
If you want to learn how to craft a sales presentation so powerfully matched with what you prospect desires, get on my daily email list and get my 7 figure presentation template for free.
Kick butt, make mucho DEEnero!
Dave “Mr. Valentine” Dee