Last month, I told you about the worst haircut I have received. Today, I’m going to tell you about one of the best haircut experiences I’ve had AND how it directly applies to increasing the profits in your business.
The other day, I was looking to get a haircut so I went to Google and typed in “best mens haircut alpharetta ga.” To my surprise, a barber shop was listed and it had a TON of great reviews. I decided to give it a shot.
This was not one of the trendy “faux” barbershops that you seeing popping up. This was a REAL, old school barber shop. They did shaves, shoe shines and, of course, haircuts. It smelled like a barber shop for men and not some perfume drenched, over-priced “salon.”
The place was packed. I had to sign in on a waiting list but did not have to wait too long. Soon, I was escorted to a real barbers’ chair and received an EXCELLENT haircut. After the haircut, warm shaving cream was applied to the back of my neck and I was treated to straight edge razor shave. Next came the hot towel which was put on my face and neck followed by after shave lotion with was massaged into my necl and face.
Wow. I felt great. And, well, like a MAN.
I left a HUGE tip and knew that I had found the only place I would go from now on to get my haircut. The old school approach won me over – in a big way and apparently a lot of other men as well.
“New” does not always mean “better.” In fact, in many cases, “new” is a step backwards.
Take direct mail for example. The new marketing “gurus” only talk about marketing on the Internet and thumb their noses at direct mail. It’s funny because Internet sales are a teeny-tiny fraction of the sales made through direct mail. It’s not even close.
Don’t get me wrong. I love Internet marketing but I also use direct mail. (As do almost ALL of the successful online companies such as Amazon.com)
If I was starting a new business, the first place I would start to generate leads is through direct mail. You will get the best bang for your buck and consistent stable results with this old school media.
Am I saying not to do Internet marketing? No way, Jose. You want to use ever media you profitably can to promote your business. So, yes, definitely use the Internet but don’t neglect the old school media.
Okay, I’m going put a Beatles album on my hi-fi record player and drink an Old Milwaukee.
Kick butt, make mucho dee-nero!