The Donald is trailing Hillary in almost every national poll. And although I can’t stand Clinton, I’m not getting on a political soapbox. Instead, I’m going to point out a sales lesson you should learn from Trump.
The lesson is simple: The Big Idea.
If you want to create presentations that sells, you need to have a central big idea that you hammer over and over again. For Trump, the big idea is “Make America Great Again.” This hook is the foundation on which all of his speeches are built. Literally everything he says, no matter how outrageous, revolves around this central big idea.
One of the products that changed my life was Dan Kennedy’s Magnetic Marketing System & Toolkit. The central big idea was that you could attract your ideal customers, clients or patients instead of pursuing them and, as a result “change your business life forever.”
Coming up with the big idea is not easy work and it’s really difficult to do with your own business. Heck, I can do it for other business owners but I struggle when trying to do it for my own business. In fact, I really haven’t had a great big hook until yesterday…
I was on the phone with my two very good friends, Mike “The Jewel” Stodola (a brilliant marketer from GKIC) and Kim-Walsh Phillips the CEO of Elite Digital. (Kim is a GENIUS when it comes to Facebook marketing.)
We were discussing my biz and the upcoming book I’m writing. We all agreed that “Psychic Sales”, although cool, wasn’t cutting the mustard. As we discussed it, a lightbulb went off. What I really do, what I’m really great at doing and helping other people do is design sales presentations that generate big money in big chunks quickly. A new big idea was born.
A couple things to think about as you design your own central big idea:
First, it not a cutesy branding slogan. The problemo with most slogans is that there is no benefit to the the customer.
Second, your big idea needs to have appeal to your target market. This is major. What does your target market want?
This weekend, as you’re hanging out by the pool drinking a beer, be thinking about what your central big idea should be…and remunerate on how the heck Hillary has so much support. 🙂
Kick butt, make mucho DEEnero!
Dave “Big Money In Big Chunks” Dee