Yesterday, I laid out the scenario about the most embarrassing pitch I've ever made. Today, I'll tell you the rest of the story.
watch the famous hypnotist do his pitch. This guy is a killer closer from the stage; one of the best. (His integrity has come into question but that's another story for another day.) He creates a mad stampede to the back of the room to buy his persuasion and influence course.
This does not bode well for me because, well, I'm selling a persuasion and influence course.
It's important to understand that I was NOT a master of platform selling yet. I was just learning how to do it and, quite frankly, wasn't very good. I needed everything working in my favor to close sales and the above scenario didn't help.
Now it's time for me to speak. Because I wasn't very good, the event organizer gave me the worst slot which is right before dinner after a long day.
The organizer goes on stage, I presume to introduce me.
Instead, he talks about how there will be a break and tells everyone that the dinner is black tie so leave enough time to get dressed.
People start to get up to leave so young Dave runs down the center aisle and tries to get the organizers attention. This is NOT the best positioning!
Fortunately, I do get his attention and he remembers that I'm speaking. He grabs the mic and tells everyone that there is one more speaker, his name is Dave Dee and he is going to do some magic tricks and stuff.
Some of the crowd stayed; a lot walked out.
I start my presentation where I try to combine mentalism entertainment with a pitch. I can feel it is not going well and I wasn't seasoned enough to do anything about it.
I do my close and there is a trickle of folks who go to the back table to buy.
When the dust cleared, I think I sold 20 units at $997 each. After my 60/40 split in the organizers favor, I end up losing money and have to pay to ship a pallet heaped with product back to Atlanta.
I go to my room devastated. Confidence shattered. I wonder, "Should I even be in this game?"
Then I began to analyze everything I did wrong and vow that something like this would never happen again.
On Monday, I share all of it with you so you don't experience what I did.
Have a great weekend.
Kick butt, make mucho DEEnero!
Dave "There Is A Happy Ending" Dee