An early morning limo ride revelation

I’m at the airport waiting to get on a plane to fly to my second residence in LA. My ex-wife’s car is in the shop so I’m letting her borrow mine while I’m away so I took a limo to the airport. The driver, a very friendly guy from Kenya, talked to me for the entire ride. He asked what …

My date with Gina and the big lesson for you

Last night I had a date with my daughter, Gina. (Every other week, I take one of my kids out for a little one on one time.) She came over to my apartment and put on her bathing suit. Being the intuitive guy that I am, I asked her if she wanted to go swimming. She said kind of sadly, …

I swear under oath this is 100% true

Everything in this story you are about to read is true…I say that because you won’t believe it. A couple of weeks ago, I wrote a post about how Six Flags Amusement Park was not Disney. Well, over the weekend, my kids and I went to American Adventures Amusement Park and it was literally like a Twilight Zone episode… We …

Super cool hypnotic sales technique

Hola, mi amigo! I haven’t sent you a Profits Secrets newsletter in a few days. Why? I needed a break! My schedule has been mucho crazy. Atlanta, LA, Cleveland, Atlanta, Richmond, LA, today going to Seattle then Atlanta, then Chicago, then NYC. You know what? I like it! Today, I ‘m going to continue my lazy ways by reprinting a …

Lessons From An Old School Barber Shop

Last month, I told you about the worst haircut I have received. Today, I’m going to tell you about one of the best haircut experiences I’ve had AND how it directly applies to increasing the profits in your business. The other day, I was looking to get a haircut so I went to Google and typed in “best mens haircut …

Creating your "lead generation magnet"

My mentor, Dan Kennedy (http://www.dankennedywebsite.com) talks about the importance of creating a lead generation magnet and a secondary reason for response. Let’s briefly discuss each one of these powerful marketing concepts and see how they can make you a lot of money. A “lead generation magnet” is typically free information that your target market really wants to have. For example, …

How To Get Hot Prospects To Call You

Wanna get hot prospects to call you? You do that with lead generation advertising. A lead generation ad has one and only one purpose: To get hot, qualified people who are interested in buying your product or service to call you. That’s it. A lead generation ad is NOT meant to promote your “image”. It is NOT meant to “keep …

More repeat biz, more $$$ part II

Today, I’m in an all-day meeting with a Private Client to discuss a very intense marketing campaign I’ve developed that should bring in a million bucks this year. What a great job I have! Okay, let’s continue with part 2 of our five part series about how to get your clients coming back and spending their money forever. It’s short, …