Back to the future

Today, I am writing a detailed report about trends in the marketplace and how your marketing MUST change if you are going to not only survive, but thrive in this changing economy.

The report is not for sale and I will not be releasing it to the general public. I am writing it to only be distributed to my private clients and coaching club members.

But I wanted to give you an overview of what I'm going to be writing about in detail. It is VERY important to your survival as an entrepreneur and business owner.

The main theme of this report is that you MUST go back to the "old school" way of things while incorporating and embracing new marketing methods.

The integration of old school and new school marketing is mission critical. Those not doing this will fail. Period.

For years, I have been preaching that direct mail is king and that still is 100% true. If you are not incorporating direct mail into your marketing system, you are setting yourself up for disaster.

If your business is built around email, I can tell you that the ice underneath your feet is beginning to crack and you are about to plunge into the icy cold waters below. Email deliverability is getting worse by the day and is not going to get better.

If you are focusing exclusively on social media and other Internet marketing vehicles and not doing print advertising, you are making a huge mistake that could be fatal.

I am NOT suggesting that you do not use all the cool and exciting online Internet marketing methods. You should and I am. Hell, I am even on Twitter. You can and should follow me at www.twitter.com/davedee

What I'm suggesting is that you do EVERYTHING you can to bring in business. Now is NOT the time to cut back on your marketing. Now is the time to DOUBLE your efforts.

And the best, most surefire and profitable way to do this is with careful integration of online and offline marketing.

Take what I just wrote to heart. It could save your business.

Kick butt, make mucho dee-nero!

~Dave Dee

PS: Do you know what is one of the most skills you need to possess in order to be successful in your personal as well as professional life? It's persuasion. The ability to persuade and influence is a skill possessed by the most powerful and wealthiest men and women on the planet. I have a persuasion resource so powerful that some people think it should be banned. I'll send you free to check out. Just go to: http://www.davedee.com/psychic

Lessons from the ice...revealed

Yesterday, I posted an account of hockey game I went to, that I said you could glean many business success lessons from. (If you missed that post, you can read it by going to http://www.davedee.com/blog)

A number of folks wrote in with lessons they got from my story and these included:

1. No matter how bleak it seems, never give up.

2. Don't become complacent when things are going well because circumstances can change quickly.

Those are both true but there was a hidden, deeper lesson in the story and here 'tis:

Remember, in the game the Thrashers were up by three goals twice, including in the third period. When the Kings scored the tying goal with five seconds left in the game, you could see how deflated the Thrashers players became. (What you didn't know was that the boys from Atlanta had played the night before and were dead tired.)

Their coach, smartly called a timeout minutes into overtime. I don't know what he said to the team but whatever it was, it energized them and helped them reach down deep inside to give more, even though they didn't think they had anything left to give.

What all my subscribers missed, was that the Thrashers ended up WINNING the game. They could have easily given up after the Kings tied it. They could have believed that they couldn't give anymore or play any harder but they didn't...they pushed themselves, despite setbacks and disappointments and in the end, were successful.

And that is how it is in life and business. There are going to the highest of the highs and the lowest of the lows. . There are times when things are going to be going well and then, all of a sudden, you'll be struggling and things are not going to go well.

They key is to never give up. To keep on keeping on. Give a little bit more and then give some more. If you do that, in the end, you will succeed.

Kick butt, make mucho dee-nero!

Dave Dee

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What a game....What a lesson...

Last night I went to see my beloved Atlanta Thrashers play the Los Angeles Kings here in LA.

Me and this one other kid were the only Thrashers fan in the entire place! It was weird being the only person in the place cheering when the Thrashers scored...which was a lot.

The game was intense and a number of important business success strategies could be gleaned from it.

The Thrashers started with three quick goals and, my friend who I was with at his first hockey game, said "Man, this game is over."

I told him it really wasn't...and boy was I right.

The Kings came within a goal of tying the game in the second period.

In the third period, the Thrashers scored twice quickly to go up by three goals again. And again, my friend said, "This game is over."

Again, I told him it really wasn't.

The Kings scored and then scored again.

They are down by one goal with 10 seconds left on the clock. 9-8-7-6-5....SCORE! Yep, with five ticks left on the clock, they ties the game.

I am bummin' and my friend can't believe it.

Now, I start telling my friend that the Kings are going to win in overtime, that they have all the momentum and that the Thrashers are spent.

Well, I was WRONG. The Thrashers ended up winning the game.

Can you discern all of the life and business success lessons from this game? Post what you think they are on my blog at www.davedee.com/blog

Tomorrow, I'll tell ya the lessons I learned.

Kick butt, make mucho dee-nero!

~Dave Dee

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Man sets self on fire

Most business owners are timid, weak and wimpy.

They dream small, uninspiring dreams. They move forward with caution and trepidation. They lack the "I'm going to kick ass," fire in the belly mentality needed for massive success.

They don't believe that they are the best at what they do and that any prospect who hires someone else is a fool. (How'bout you, do you believe that or do you believe your competitors do just a good of a job as you?)

When I decided to become a full time professional magician,I started out by primarily focusing on do kid's birthday parties.

First, I studied my butt off and developed a really great show. I wanted to make sure my product was excellent.

Then, I did some massive marketing. My marketing was better than any of my competitors by a long shot. Because of this,I started booking a lot of shows. Of course, the more shows I did, the better I got and my confidence grew.

I then realized that I was the BEST at what I did. I truly believed that. When someone would call about my services they knew they were talking to someone who believed in the product he was selling.

I NEVER had to put a competitor down and never did. I KNEW that everyone else was not at my level and that if someone wanted to hire the BEST, I was their only choice. This feeling came through without me actually ever having to saying it. It was simply felt and understood by my prospects.

You might think that this was being cocky and arrogant...and you'd be right...but I also firmly believed that it was the TRUTH.

How do you feel about yourself and what you're offering? Do you feel as strongly as I did. If not, it's holding you back.

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. By the way, getting all pumped up and building your confidence is of extreme importance if you want to succeed BUT it is not the only thing. You need to have superior marketing if you want to kick you competitor's tails. If you were sitting across from me right now, I'd look you squarely in the eye and tell you this, "The best marketing course on the planet, that'll instantly help you improve your businesses is Your Marketing Department In A Box. If you don't own it,you're making a huge mistake that is costing you a TON of money. Get it now. http://www.davedee.com/box

It's not the marketing, dummy

Didja watch the Super Bowl? Pretty darn good. Next year will be even better when the Miami Dolphins are in it. :)

Today, I'm going to tell you a true story that happened to a friend of mine. This story illustrates a vitally important mistake that almost all business owners make, that is costing them money and that is probably costing YOU money.

My friend received a beautiful direct mail piece that was selling a particular type of cosmetic medical procedure. The brochure was first class and certainly cost a pretty penny. The procedure was something that my friend had been wanting to do as well.

Everything was perfect: The message was delivered to the right prospect at the right time.
My friend called the number to get more information and got an answering machine. This, in and of itself was not too bad although having someone answer the phone live would have been a good idea...especially at the price point of this service. My friend leaves a message and hangs up.

No one returns the call that day. Day two rolls around and still no call. Surely, on day three someone will return the call from a hot, qualified prospect, right? Wrong. In fact,
no one EVER returned the call!

Let me tell you what the idiot business owner is going to say when he looks at his numbers: "Ah, I knew it. This direct mail marketing stuff is a big waste of money. It doesn't work."

A big problem facing most business owners is not that their marketing doesn't work. It's that their follow-up system doesn't work. If Susie who answers your phone is a moron, it doesn't matter how good your marketing is.

Of course, every business owner thinks, "That's not the case in my business. My business is different." To the person that thinks that, all I can say is "Good luck."

Kick butt, make mucho dee-nero!

~Dave Dee

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