It's not the marketing, dummy
Didja watch the Super Bowl? Pretty darn good. Next year will be even better when the Miami Dolphins are in it. :)
Today, I'm going to tell you a true story that happened to a friend of mine. This story illustrates a vitally important mistake that almost all business owners make, that is costing them money and that is probably costing YOU money.
My friend received a beautiful direct mail piece that was selling a particular type of cosmetic medical procedure. The brochure was first class and certainly cost a pretty penny. The procedure was something that my friend had been wanting to do as well.
Everything was perfect: The message was delivered to the right prospect at the right time.
My friend called the number to get more information and got an answering machine. This, in and of itself was not too bad although having someone answer the phone live would have been a good idea...especially at the price point of this service. My friend leaves a message and hangs up.
No one returns the call that day. Day two rolls around and still no call. Surely, on day three someone will return the call from a hot, qualified prospect, right? Wrong. In fact,
no one EVER returned the call!
Let me tell you what the idiot business owner is going to say when he looks at his numbers: "Ah, I knew it. This direct mail marketing stuff is a big waste of money. It doesn't work."
A big problem facing most business owners is not that their marketing doesn't work. It's that their follow-up system doesn't work. If Susie who answers your phone is a moron, it doesn't matter how good your marketing is.
Of course, every business owner thinks, "That's not the case in my business. My business is different." To the person that thinks that, all I can say is "Good luck."
Kick butt, make mucho dee-nero!
~Dave Dee
P.S. Are you getting enough qualified leads inquiring about your services every day? If not, your business is slowly dying and you might not even know it. Leads are the lifeblood of your business. Discover how you can generate more leads in a month than you now do all year by going to:
http://www.davedee.com/box
Today, I'm going to tell you a true story that happened to a friend of mine. This story illustrates a vitally important mistake that almost all business owners make, that is costing them money and that is probably costing YOU money.
My friend received a beautiful direct mail piece that was selling a particular type of cosmetic medical procedure. The brochure was first class and certainly cost a pretty penny. The procedure was something that my friend had been wanting to do as well.
Everything was perfect: The message was delivered to the right prospect at the right time.
My friend called the number to get more information and got an answering machine. This, in and of itself was not too bad although having someone answer the phone live would have been a good idea...especially at the price point of this service. My friend leaves a message and hangs up.
No one returns the call that day. Day two rolls around and still no call. Surely, on day three someone will return the call from a hot, qualified prospect, right? Wrong. In fact,
no one EVER returned the call!
Let me tell you what the idiot business owner is going to say when he looks at his numbers: "Ah, I knew it. This direct mail marketing stuff is a big waste of money. It doesn't work."
A big problem facing most business owners is not that their marketing doesn't work. It's that their follow-up system doesn't work. If Susie who answers your phone is a moron, it doesn't matter how good your marketing is.
Of course, every business owner thinks, "That's not the case in my business. My business is different." To the person that thinks that, all I can say is "Good luck."
Kick butt, make mucho dee-nero!
~Dave Dee
P.S. Are you getting enough qualified leads inquiring about your services every day? If not, your business is slowly dying and you might not even know it. Leads are the lifeblood of your business. Discover how you can generate more leads in a month than you now do all year by going to:
http://www.davedee.com/box
posted by Dave Dee at
1:13 PM
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