Finally! A GREAT customer service story!
On Monday, as I was walking through the Seattle airport to catch a flight back to Atlanta. I heard a low, powerful and pleasant humming sound. When I looked in the direction of the sound, I saw an attractive, free standing Bose booth. (If you don't know, Bose produces superior sound systems.)
I was having a problem with my noise cancelling headphones which are AMAZING. The young salesperson immediately greeted me with a big smile and told me he would be right with me. He was in the process of closing a $300 sale with another traveller. You could tell that the salesman TOTALLY believed in the product and was VERY enthusiastic about it.
I told him about the problem I was having and he immediately said, "It is one of two things. Let me run a quick test." About 3 minutes later he comes back with a brand new, fully charged pair of headphones and gives them to me. He then pulls out his ipod and plugs in the headphones so I could listen.
Before I leave, he registers my purchase for me on via the Internet.
I walked away with the new headphones under my arm, completely and 100% satisfied.
Do you think I'm now a loyal customer of Bose? You bet your life.
There are a bunch of super important marketing lessons in this short story. Some are obvious, some are not. Here's a challenge for ya...
Read the story again and then post as many of the marketing lessons you can find on the blog. Betcha you won't get 'em all!
Kick butt, make mucho dee-nero!
~Dave Dee
P.S. How would you like to get one of my best products, that I used to sell for $97, for nada? Go to www.davedee.com/ic
I was having a problem with my noise cancelling headphones which are AMAZING. The young salesperson immediately greeted me with a big smile and told me he would be right with me. He was in the process of closing a $300 sale with another traveller. You could tell that the salesman TOTALLY believed in the product and was VERY enthusiastic about it.
I told him about the problem I was having and he immediately said, "It is one of two things. Let me run a quick test." About 3 minutes later he comes back with a brand new, fully charged pair of headphones and gives them to me. He then pulls out his ipod and plugs in the headphones so I could listen.
Before I leave, he registers my purchase for me on via the Internet.
I walked away with the new headphones under my arm, completely and 100% satisfied.
Do you think I'm now a loyal customer of Bose? You bet your life.
There are a bunch of super important marketing lessons in this short story. Some are obvious, some are not. Here's a challenge for ya...
Read the story again and then post as many of the marketing lessons you can find on the blog. Betcha you won't get 'em all!
Kick butt, make mucho dee-nero!
~Dave Dee
P.S. How would you like to get one of my best products, that I used to sell for $97, for nada? Go to www.davedee.com/ic

