Marketing Mistake #4: Not having a big, juicy one of these

What a night last night!

My girlfriend, Alexis, bought us tickets to see the Broadway, Tony award winner "Jersey Boys." Truthfully, I was not that excited about going but my oh my, what a show! I was totally blown away. It was amazing. If you are anywhere near New York, you MUST see this production.

Before we get started with Marketing Mistake #4, tomorrow I'll be telling you about the "mistake" I made with one of the bonuses that people are currently getting when they take a 30 day test drive of the Dave Dee Inner Circle. I'll also tell you why I am going to have to remove this bonus from the offer. (If you already joined, no worries, you are definitely getting all of the bonuses.) If you have not joined, I suggest you do so asap so you can get everything the new members are getting. Go to http://www.davedee.com/ic

Okay, let's talk about the big, juicy thing you need in your business to make maximum deenero...

Most Common Marketing Mistake #4: You Don't Try To Sell Your Customers Something Else On The "Back-End."

Your hottest prospect is someone that has just bought from you. This is your best opportunity for another immediate sell. The key to successfully doing this is having products that offer solutions to problems that your prospects have. Related problems and solutions to those problems mean increased opportunity for sales.

How simple it would be for the cashiers at the local discount store to suggest another product that may help solve the customer's problem. All they have to do is notice how the products that the customer is currently buying are related, and be knowledgeable enough about what the store has to offer to be able to suggest another product that could help solve the customer's problem.

The buyer that just bought from you offers a prime opportunity to sell again. Your products must be good, however, and you must prove to him that your "back-end" product will also help solve his problem.

Again, we are talking about knowing your prospects' wants and desires. Your job isn't over once you've sold your customer his first product. You and your employees should constantly be striving to find out what problems your prospects have and then proposing the appropriate solutions to those problems.

If you are focusing on what your customer wants and are offering him a solution to a related problem, he will not be resistant to you as you try to "up-sell" him. He will be grateful for your desire to help solve his problems.

Just remember: your customers are never hotter than when they first buy. Immediately acknowledge their first purchase and tell them how appreciative you are. Then, offer them something else so they'll have the chance to solve more of their problems and to spend even more money with you!

You should look for logical product or service extensions to offer your customers. Using the back-end will turn one-shot sales into repeat customers. Ironically, most businesses rarely try to sell their current or previous customers anything again. You should do it constantly.

Kick butt, make mucho dee-nero!


~Dave Dee

Most Common Marketing Mistake #3

It's 4:30 in the morning and I'm sitting is a hotel room overlooking Times Square in New York City. As I mentioned yesterday, I love this city. There is such a great energy to it.

Today, in part 3 of our five-part series "The 5 Most Common Marketing Mistakes (And How You Can Avoid Them), I'm going to talk about something that could be costing you a ton of dee-nero.

But before I do, let me remind you that if you have not yet signed up for the 30-day test drive of the Dave Dee Inner Circle, please do so immediately. I am going to have to pull one of the BIG free gifts I am offering as part of the membership. (Later this week I'll tell you which one and why.)

By, the way, when you become a member, you not only get advanced information BUT also moneymaking tools you can use each and every month. The Dave Dee Inner Circle is the ONLY membership I'm aware of where you get copyright free marketing documents delivered to you on a silver platter month in and month out. Become a member now.

Okay, onward ho...

Most Common Marketing Mistake #3: You Fail To Capture Your Customers & Prospects Names And Addresses.

Of all the terrible marketing mistakes made, I feel that this one has caused companies to lose the MOST money. We're talking about hundreds of thousands of dollars every month.

Why a company would spend hundreds and thousands of dollars to get a customer in the door and then let them walk out without getting their name and address and other vital information from them is beyond me!

I can't understand it, but 90% of the businesses in America don't ever bother to keep track of their loyal customers, let alone any prospects!

Your mailing list, or customer database, is your biggest source of lifetime profits!

Here's why you should keep track of every customer and every prospect:

1. According to Fortune Magazine, it costs five times as much to generate a new customer than to resell to an existing customer. Existing customers are almost as good as money in the bank!

2. Your existing customers already know and trust you. They bought from you and (hopefully) had a positive experience with you.

3. They know you'll deliver on your promises, because you've done it before with energy and promptness (haven't you?).

All you need to do is develop a systematic way of keeping track of them, and then ask them to buy from you more often. By establishing a long term relationship with your customers and prospects, you can maximize your business success. Especially if your products or services help solve your customers' problems.

Do you see how valuable this list can be? When I consult with a business on how to increase their sales, one of the first things I ask is if they have a customer list. If they do, then I can practically guarantee that they can build their business successfully in just a few short weeks.

To make this list profitable, recent studies show that you should contact them once every 21 days. That's fairly frequently. I'd suggest at least once a month.
Here are some ideas for staying in touch:

1. Sponsor some kind of information-based event. A workshop, seminar, luncheon with a guest speaker, etc. Anything that would be of interest to your customers and prospects.

2. Send a postcard announcing a "private sale" with special discounts or added services exclusively for your customers.

3. If you work with businesses, send them information that will help them become more successful along with a personal note... "I thought you might benefit from this."

4. Send a postcard with problem-solving tips on it for easy, quick reference.

By collecting the names, addresses, and phone numbers of your customers and prospects, you will be in a position to increase the profits earned from each customer anywhere from 35 - 200%.

Kick butt, make mucho dee-nero!

Dave Dee

P.S. Wanna get a copy of my new marketing manual, "How To Increase Your Profits In Any Economic Climate: 64 Proven marketing strategies, systems, secrets and promotions that will skyrocket your profits in a recession, depression or boom" - for FREE? Click here.

This marketing mistake is a doozy!

I hopping on a plane to one of my favorite cities in the U.S., New York. But before I do, I wanted to write part two of the five part series: The 10 Most Common Marketing Mistakes (And How You Can Avoid Them!)

This one is a real doozy and if you don't get it right, nothing else matters.

Most Common Marketing Mistake #2: You Fail To Determine Specifically Who Your Market Is And What Their Wants And Needs Are.

Ninety percent of the businesses out there never precisely determine who their market is, and what the desires, needs, wants, and passions of the prospects in that market are.

This is a grave mistake.

The successful marketer can tell you precisely who he's marketing to, and what they want in a product or service. He can tell you his best prospect's approximate age, location, education level, income level and other critical information. You must know the who first, and then you can focus on the why.

Why do your customers buy from you? What do your customers want or need most in the products or services you offer? Remember, you need to focus on discovering what the "why" is so that you can focus your marketing efforts on showing your prospects that you can meet the "why" in the most satisfactory fashion.

Think about it.... how can you expect to adequately fill someone's needs if you never take the time to understand them? It's simple, yet few companies ever bother to work at meeting their customers' needs.

Companies that are successful with their marketing understand their customers' needs and attempt to satisfy those needs better than the competition.

If you want to own your market, find out what your customers really want. Discover their desires. Search out their passions and needs. Once you have this information, you will be armed to corner your market.

Kick butt, make mucho dee-nero!

Dave Dee

P.S. As you can see, the Dave Dee "Profit Secrets" newsletter gives you more real content on a daily basis than any other marketing or business strategy e-letter on the entire Internet. If you enjoy it, help me spread the word! Tell your friends to visit www.davedee.com ans subscribe today!

PPS. I'm just about to embark on a massive lead generation postcard campaign to my target market.

You can see where I got the postcards and the strategy by going to:
http://www.davedee.com/newwave.html

Are you making one of these five mistakes?

Hope you had a good weekend. Mine was great because I had my kid for four days. I'm very grateful that I have the best job in the world, working for myself, that gives me a lot of flexibility.


Today, I am starting a five-part series entitled, "The 5 Most Common Marketining Mistakes and How To Avoid Them." As we go through this week, check to see how many of these mistakes you are making in your business and then work to correct them. Doing doing will bring you additional profits.

Most Common Marketing Mistake #1: You don't focus your business on the needs of your prospects and customers.

Does this seem too obvious? Look through through your yellow pages. Pick them up right now and glance through them. Answer this question: are most of the ads telling you what benefits you get if you become a customer? Or, are the ads telling you about the companies, where they are, how wonderful they are, what they do, how great their quality is, how great their service is, and all about them?

95% of the ads are totally focused on the business and not on what the business can do for YOU, the prospect!

Pay attention to advertisements in the newspapers, on television, and on the radio. You'll find the the same thing happening in those places, consistently, every day. This type of selfish advertising falls into the terribly wasteful category of "institutional" advertising.

Institutional advertising produces, at best, deferred results. At worst, institutional advertising is ineffective, unproductive, and a wasteful expense that accomplishes no profitable purpose whatsover.

You know it's institutional advertising when it tells you how great the company is, or how old and stable they are, or some other frilly, fancy, cutesy and non-compelling foolishnes.

Your selfishness is what kills most of your marketing. From brochures to flyers, sales letters to advertisments, your marketing message should let your prospects know that you are concerned ONLY WITH WHAT THEY WANT!

Anything about you should always come last. Your clients, customers, patrons, patients...whatever you choose to call them, should always come first.

All the marketing materials you create should focus on what the prospects want and need. Every sentence should show that you understand their wants and needs.

Until your marketing efforts focus on the prospects first, your marketing is handicapped.

Kick butt, make mucho dee-nero!

Dave Dee

P.S If you want to discover how to write ads and salesletters that will double or triple your results, go here: http://www.davedee.com/admagic

Recession Profit Booster #4

Today is the last day of our four-part series about how to increase your profits in a recession. I had trouble deciding what this last lesson would be because there are so many profit boosters to choose from!

But I finally decided and it is a damn good one if I do say so myself. (And I just did!)

Recession Profit Booster #4:

Repositioning For Profit

Here is a question I received from a subscriber,

Q: I am only 19 years old and I'm trying to get started, but some of my competitors are telling my prospects that I am young and inexperienced. What should I do?

A: Actually, before I give you my answer, you should know that this young man bought my course and is now averaging over 30 jobs a month and making about $5,000 a month. That ain't too shabby.

Many of his older, more experienced competitors are royally ticked off at this kid because he is kicking their butt, making sales that they think they should be getting, and can't understand why he is doing so well in such a short period of time.

Basically, they're jealous, low lifes who have to resort to knocking their competitors because they don't know how to market and sell themselves.

What our young friend needs to do is take advantage of the fact that he is young, use that as a positioning tool, and turn the negative comments he's getting from others into a powerful marketing benefit.

Here’s how:

Reposition the word "young" into "one of the fastest rising new stars in your field who is in demand."

When he is talking to a prospect on the phone, he can bring up the negative things his competitors say about him, turn them into a positive, and make his competitors look bad.

"Mr. Prospect, I'm fortunate to be one of the busiest in the __________ area. The main reason for this is that my service is new and exciting. Most of the in this area who have been around for years do the same old stuff that everyone has seen before. Because my approach to is new and fresh, it will really make your life easy.”

Now that needs to be worked on a little bit and polished up, but it is a good example of subtly turning your competitor’s perceived strength into a perceived weakness.

Finally, you crush the competition by using marketing tools they've never heard of or would never think to use. Guaranteeing the prospect’s satisfaction is a strategy that immediately comes to mind.

Those ideas are applicable for everyone, regardless of age.

Kick butt, make mucho dee-nero!

Dave Dee

P.S. Later today, I'm opening up my Inner Circle to new members. Remember not only do you get killer information you also get actual copyright free tools you can take and use "as is" to make more money without doing any extra work. When you get the email, sign up immediately. There is a special bonus package for those people who join right away.

P.S. #2: I've got a secret...I cheated! Today's blog post comes from page 28 of my profit boosting manual entitled, "How To Increase Your Profits In Any Economic Climate." If you don't own it, don't get it yet. That's right, don't get it yet. You might just have a chance to score it for FREE later this afternoon. Hmm...

Recession Profit Booster #3

The response to this series of blog posts has been great! I'm so glad that you are finding these valuable. (Don't hesitate to spread the word! Send you friend to http://www.davedee.com/ and have 'em sign up. Thanks. I really do appreciate it.)

Okay, time to get down to business:

Recession Profit Booster #3:
Increase your newspaper and print advertising result by as much as 500%

Question: Do you buy newspapers and magazines to read the articles and stories or to read the ads?

Sure you'll read the articles and some of the ads if it's for a product that interests you. But, when you make your ad look like an ad, you are telling your prospect "I want to sell you something. You can skip this ad!!!"

There is no law that says you need to make your ad look like an ad and look like all of your competitors ads. Here is the secret to boosting your response:

Format and write your ad so it looks like a featured article in the publication you are advertising in. Put yourself in the frame of mind of a reporter and write a glowing article about your business and at the end have a call to action.

Here's the big secret:

Try to make your ad look as close to actual articles in the publication you are advertising in. This means using the same formatting and type-styles that are used in the publication

I guarantee you, you will get way more response writing "advertorial" style ads.

Kick butt, make mucho dee-nero!

Dave Dee

P.S. Tomorrow, I will be opening up the Dave Dee Inner Circle to new people. I'm tellin' ya, when you see all the benefits, you'll want to join right away.

P.S. #2: In "Your Marketing Department In A Box", I give you sample after sample of many types of advertorial type ads like I told you about in this post. These are all marked copyright free, meaning you are free to swipe 'em for your own use. Not bad for less than $100. Check it out pronto by clicking here.

Recession Profit Booster #2

Welcome back!



Yesterday we talked about how direct response marketing gives you the ultimate moneymaking leverage in your business.



Today, I'm going share with you a simple and easy to implement strategy that will definitely increase your profits. Read it and then implement it. Don't dismiss it because you think you already know it.

Recession Profit Booster #2: Collect the names and email addresses of your customers and create an instant cash flow surge...



Remember this: it is infinitely easier to sell something to an existing client then it is to get a new client. You must capture your clients' names and email addresses and preferably ALL of their contact info. I am SHOCKED that the majority of businesses do not do this.



So how do you get this info from your clients? Simply ask! Create a free "Preferred Client Club". Make up little pads of paper. At the top, put "Preferred Client Club" in bold print. Under it write something like, "To receive advanced notice of new products, specials, preferred client only sales and more, simply fill in the form below!" Then have lines for all of their contact information including their email address."



Train everyone who deals with your clients to ask, "Would you like to join our free Preferred Client Club?" Nearly all of your clients will say, "yes."



Another way to do this is with a drawing for some type of prize. This is okay but less "classy" than the strategy listed above.



Here is what to do with the names:



First, send them a thank you letter in the mail (NOT an email). Tell them how pleased you are to have them as a client. Make this letter warm and personal. Your clients won't believe it because so few business owners do this! It will have a majorly powerful impact.



Also send cards for ALL of the major holidays. Trust me, the small expense is well worth it.



Second, send your clients a weekly email. Again, make it personal like you are writing a note to a friend. In the P.S., include a very light pitch for a product or service.



Third, periodically send them "Preferred client" only specials. They will eat them up.



Fourth, send them a monthly client newsletter (PRINT VERSION). You wanna see your referrals and repeat business skyrocket? Send a printed newsletter to your clients - you won't believe the money this will put in your pocket.



Fifth, have special events just for your preferred clients. Let them invite their friends to these events as well. Hmm, do ya think that might drum up some business for you.



The gold in your business is in your client list. Start building it TODAY.



Kick butt, make mucho dee-nero!



Dave Dee



P.S. On Thursday, I will be opening up my Inner Circle to new members. It is truly the best deal around. Not only do you get information but my program is the ONLY ONE where you get actual tools you can use to make more money. (Hint: You get a done for you client email newsletter and a done for you print newsletter.) Joining my Inner Circle is the biggest no brainer in the history of earth. Watch for your invitation on Thursday.

Increase Your Profits In A Recession...

If you watch the news or read the newspapers, you would think that the economy is collapsing, Yes, the stock market has taken a tumble but it is not all gloom and doom.

Still, a recession might be on the horizon but you need not panic...you simply need to prepare.

In my quest to make this the best damn business growth blog on the planet, over the next 4 days, I am going to teach you 4 strategies for "How To Increase Your Profits In A Recession."

Recession Profit Booster #1:
Why marketing gives you the biggest bang for your buck.

If you use direct response marketing correctly, it will be your biggest profit building tool.

Think about this for a minute: If you invest in real estate, you might get a 20% -30% return if you are lucky. The stock market? 10% -15% is considered very good.

A great direct response marketing piece can bring a return of 1000% or more within just a few days! That is not an exaggeration! Marketing is the easiest way to make more money with your business.

Read what I'm about to tell you very carefully and let it sink in:

Let's say you are paying $500 a week for an advertisement and it brings you five new customers on a weekly basis. For the fun of it, let's also say you make a $300 profit per customer. This means your profit is $1,000 (you invested $500 and brought in $1,500). Pretty good! Congratulations.

Now, let's say you make a simple change to the headline of your ad and that simple change brings in three additional customers for a total of eight new customers per week. Now you have made $2,400 in gross sales. Let me ask you this, how much more did your advertisement cost you? If you answered "nothing", you are correct. The ad costs the same whether it is good or bad. You can dramatically increase your profits with the same investment!

That is called leverage, mi amigo. And you can get that type of leverage in your business...guaranteed. All you need to do is keep testing and track your results. Do that and the money will start rolling in.

Kick butt, make mucho dee-nero!

Dave Dee

P.S. Tomorrow you will discover secret #2 to increasing your profits in a recession. It is a doozy!

PPS: Wanna have great direct response marketing done for you, without having to do it yourself and without having to spend a fortune? You can! Get "Your Marketing Department In A Box" today!

Some people will, some people won't, those people will fail

I've said it before and I'll say it again, the subscribers to my e-newsletter, are among the smartest business people on the Internet.

The comments to Wednesday's blog post about whether you need to be obssesed to be successful were so insightful. The depth of thinking was profound.

I got some comments from really heavy hitters, including marketing legend, Jim Straw. Mr. Straw's comment (actually an essay) is so "spot on" that I recommend you print it out and save it.

It would serve you well to go and read my post and all the comments.

I'm sitting in the Richmond Marriot, at a DentistryForDiabetics meeting. (I am a partner in that business with Dr. Charles Martin and Dan Kennedy.)

The doctors who are participating in the program need to make an INTIAL investment of $40,000 and that is only the fee to get into the program. You read that right, FORTY-GRAND.

While that is a sizeable chunk of change, it is really peanuts compared to the return on the investment the participating doctors will get.

What's very interesting is the doctors in the program are all already very successful. They are joining this program to do even better.

There are some people who immediately will say, "Yeah, of course they *have* to be successful to pay that size of a fee!" That, mi amigo, is flawed thinking to the maximum degree.

You see, the doctors who are successful are successful because they invested in themselves and in their education when they were not making big bucks - that is how they became successful in the first place.

Still there are people who will say, "You don't understand, Dave, my business is really hurting, I need to cut back on my expenses, not increase them!"

First, rarely does "cutting back" turn a failing business around. Although counter-intuitive, you need to spend more on your marketing and education when times are tough. There really is no other way to turn it around.

I can look anyone straight in the eye and tell them I practiced what I am preaching. When I was dead broke (actually, I went zipping right past broke and was in the negative), I bought marketing materials, attended seminars and joined coaching programs that I could NOT afford. Doing those things is what turned my business around.

My former client, turned girlfriend, Alexis Martin Neely, was deep in debt but she found a way to hire me for the tune of $30,000 and a piece of her business. Guess what happened, she turned her business around and started another VERY lucrative business.

There is a business book written for magicians titled, "It Takes Guts Dammit." And to be a successful business owner, that's *exactly* what it takes.

Are you willing to do what it takes?

Kick butt, make mucho dee-nero!
~Dave Dee

Do you need to be obsessed to be successful

What does it take to be successful?

That's the million dollar question and I guess the answer is different for everyone.

Some people believe in order to succeed on a massive level, you need to be obsessed with work. I have read that sentiment in books and heard it from some of my mentors. "The ultra-rich work 11, 12, 13 hour days to make their grand vision a reality. They eat, drink and sleep work. That's what makes them successful," they say.

On the other side of the coin, you have people teaching that you need to have perfect balance between all the areas of your life, work, play, spirituality and personal development.

The truth lies somewhere in between - as it often does.

If you're working on a grand business vision, you will need to be out of balance, especially in the early stages of its' creation. You will have to work long hours and put a lot of mental energy into it. The same is true, during times of financial crisis. You need to go out of balance to turn things around. There's no other way to make it happen.

There are times where you to need to be out of balance but not so much that you fall over and collapse! You cannot ignore, or just pay lip service to the other areas of your life, you must work on them as well. Not doing so, turns you into a one-dimensional human being.

There are people who are "workaholics." They've been out of balance for their entire business life. They say, "Some day, I'll get in balance but right now I'm going to work, and work and work and work. Then, in next five to ten years, I'm going to cash out, have fun and spend time with my family and friends doing what I want to do." But, because these people are obsessed with work, those five to ten years turn into another five to ten years. They never reach their balance point.

On the other hand, there are people who are wealthy, successful and lead a balanced life. My good friend, Yanik Silver, works really, really hard but he also plays really, really hard. I've been out with Yanik when he does not even mention work. Matt Furey, a marketer who I really respect, makes millions and millions dollars a year. He too works extremely hard but he also takes much time off for rest, relaxation, exercise and spiritual nourishment.

Note the title of this blog post is, "Do you need to be obsessed to be successful?" The key word is "successful." If you're only definition is to become mega-wealthy and bring your business vision to fruition, then the answer might be "yes." But, at least to me, that's a shallow definition of success. At the end of your life, do you want people to say, "Geez, he worked really, really hard and man was he really, really rich. Period."? I don't think so.

I can hear Jim Rohn talking about how, early in his business career, he was obsessed with work and getting rich. Then in in a very serious, tone, he adds, (and I'm paraphrasing), "If I knew the true price I would have to pay, I most certainly would not have paid that price."

As business owners, we can't have a nine to five existence, I understand that. We love our business and enjoy working on it - oftentimes for long hours. We think about our business, talk about it and want to make it grow. We want out businesses to make us a lot of money and we work damn hard to make that happen.

But, we need to be more than our business because we are more than our business. Never forget that life is happening right now and right now is all that's guaranteed. Don't wait for "some day" to live a full life. If you do, that "some day" may never come.

Laugh, cry, work hard, play hard, connect to God, enrich your personal relationships, take care of your health and live a full and fulfilling life right now. It's all you have.

~Dave Dee

P.S. I am really interested in your thoughts about this subject. What do you think? Post your comments on the blog now.

Shut up, stop whining...

"There's nothing left here, nothing to say. Let your past, fade away. Stay with me baby and we'll find the path. Keep on running, don't look back."

~ The Breakdown (One of the best, unknown bands I've ever heard.)

I am reading a very good book entitled, "Shut Up, Stop Whining & Get A Life" by Larry Winget, "The Pitbull of Personal Development." (There are many good marketing lessons this sentence. Can you pick out all of them?)

On page 94, he quotes his son: "When you mess up...big deal. Just admit it, fix it and move on. Other than that, life is a party!"

That's really good advice. So often, we beat ourselves up over mistakes we made in the past. Here's the thing though: We ALL make mistakes and we will all continue to make mistakes. Some will be big and some will be small, but in order for us to move on with our lives and our business, we must admit it, try and fix it and move.

Remember, "Keep on running don't look back."

Kick butt, make mucho dee-nero!

Dave Dee

P.S. My "Secret Weekend DVDs" are now available and are flying out the door! Next week, the price is going up by over one hundred bucks. If you haven't ordered yours yet, do it now. http://davedee.com/underground/

Getting healthy can make you more dee-nero

Money. Money. Money.

We talk a lot about increasing profits and putting more dee-nero in our pockets but you know what the key to that is and just about everything in life is your health.

I had my yearly physical, a two hour affair, and the results were less than glowing. So, I decided to get my rear end in gear.

I changed everything I was doing. (Remember, if what you're doing isn't working, try something else...anything else!)

I have cut out almost all carbs and I'm eating lots of lean beef, chicken and fish. With liberal amounts of fresh fruit and vegetables. My exercise program is based on Dr. Al Sears PACE workout. It is only 10 minutes and believe me, it kicks your butt! (www.alsearsmd.com)

Well, the results have been fantastic! I have lost over eight pounds, have more energy, I'm sleeping better, lowered my blood pressure and feel better all around.

Of course, all of this is helping me with my business. When ya feel better ya work better.

So if you have not made health your number one personal goal, do something, anything, to move in that direction.

Kick butt, make mucho dee-nero!

Dave Dee

P.S. Want to improve your marketing health? You can get a complete marketing department for less than one hundred bucks. Get it now at http://ww.davedee.com/box

The dumb thing business owners say...

It be comical, if it wasn't so sad.

I have business owners, mostly the artsy, fartsy type or the service professional say to me "I want to increase my business but I don't want to be a salesman."

Huh?

That has to be one of the dumbest thing that can come out of anyones mouth.

Everything is selling and the profitability of your business, regardless of what business you are in, is based on your ability to sell.

When I was teaching marketing to magicians, many moons ago, I'd laugh when they would tell me that their marketing wasn't working. When I would probe further, I'd discover that they were indeed generating a ton of qualified leads but then not closing the sale. The marketing was doing it's just, the problem was they were not working at selling!

Almost universally, the most successful entrepreneurs were involved in hardcore selling.

If you want to make a dramatic improvement in your profits, start studying selling and get everyone on your team to do the same. Remember, everyone is selling...all the time!

Kick butt, make mucho dee-nero!

Dave Dee

P.S. Want to learn how to read your prospects mind, increase your powers of persuasion and sell more with less time and effort? Go here: http://www.davedee.com/psychic

Two business owners. Same problem.

Recently, I spoke with two business owners who were havingthe exact same problem.

They said that the results that they have been gettingfrom their direct mail have sucked and wanted to know why.

Well, there are only three basic elements, all which haveto be in place, if you are going to get good results. They are:

You need to send the right message, to the right person,at the right time.

If anyone of these elements is missing your results are going to suffer.

The business owners both had pretty decent messages(although the copywriting could have been MUCH better) and they were sending it to the right person. The problem was with their timing.

One sent his letters too early and the others sent his letters too late.

YOU WANT TO GO FISHING WHEN THE FISH ARE HUNGRY AND BITING.

It doesn't matter whether you're sending a brochure, postcard, sales letter, lead generation letter, going in fora personal visit, or cold calling on the telephone.

The timing of your marketing is a critical factor in your success.

Send the right message to the right market at the right time and you'll be successful.

Kick butt, make mucho dee-nero!

~Dave Dee
P.S. "How I Made $77 Million In Two Years - And You Can Too"by Vincent James is really mandatory for anyone seriouslyinterested in making money with direct response marketing.For more details go to:
http://www.77milliondollars.com

Obama? Are you kidding me?

Uh oh, Mr. Controversy is back.

Quite frankly, I'm torn. I am so pleased that Hillary is sweating it. Nothing would warm my heart more to see her get defeated. (I actually smiled when I saw her get teary-eyed the other day. )

But Obama? Are you kidding me?

(Stay with me, there is a moneymaking lesson here.)

Obama is the perfect example of style over substance and the bandwagon phenomenon. Anyone who watched any of the debates saw that the dude had serious problems answering a lot of the questions. Maybe in a few years, he will be qualified to be President but right now, he just doesn't have the chops.

Much of the American public is far, far, far more influenced by style than by substance. This gives you a great competitive advantage if you actually deliver more than what your clients and customers paid for.

The key is to "dress up" your product or service and give it some style and then deliver the best product or service on the planet. Dr. Charles Martin is a PERFECT example of this. When you walk into his dental office, you are blown away by the piano, the computer stations, the Italian cafe (yes, you read that right) and a myriad of other touches that gives his office an amazing style.

But Dr. Martin does not stop there.

When you get treatment from him, you are getting the BEST treatment in the world. He is one of the TOP dentists in the country, if that not the VERY TOP.

He backs up his style with tremendous substance.

So few business owners do this and opt for just slick marketing and neglect delivering a great product or service. Do both and you will leap frog over all of your competitors.

Kick butt, make mucho dee-nero!

Dave Dee

P.S. Wanna take a great online marketing course for free? This is an introduction to the very course that changed my life. Get it now at http://www.dankennedywebsite.com

A disease you must eradicate NOW

Whew!

My "Profit Plan Workshop" this past weekend was a SMASHING success. I am beat but I betcha the attendees are even more tired. I worked 'em hard. Really hard. And they loved it. I got voluntary, video testimonials from EVERY attendee. I'll post them on my blog soon.

Actually I didn't get a testimonial from one person because we kicked him out and refunded his money before the first night was half over. Let me explain...

This jerk had the worst attitude of any event attendee I had ever seen. He sat in his chair with a scowl on his face and arms crossed, literally from the first minute the workshop started. He didn't do any of the exercises or participate at all. When I asked him a questions, he just shook his head "no", he wasn't going to answer. This guy was a real loser.

So, at a break, my operations manager and right hand man, Randy, asked him to step outside, told him we thought it was best if he left and get a refund. He did and we immediately and happily gave him his money back. The dude was a cancer that could have infected the whole room with his negativity.

Do you have a cancerous type person in your life or in your business? If your answer is yes, you need to take action immediately to to cut it out and get rid of it once and for all. A person with a cancerous attitude can infect your thinking, your attitude and that of the people around you.

It is imperative that you eliminate this person from your life sooner, rather than later...no matter what the cost. The health of your psyche and your business depend on it.

Kick butt, make mucho dee-nero!

Dave Dee

P.S. In a few months, I am conducting another, different event that'll rock your world and make your bank account swell to obscene proportions. If you missed the "Profit Plan Workshop", you made a grave error in judgement but you'll have a chance to redeem yourself. Details coming soon.

PPS: How would you like to have an in house copywriter, marketing director, Internet marketing guru...a complete marketing department...all for less than one-hundred bux? If you don't think it's possible then you haven't visited this site: http://www.davedee.com/box