I feel the need for speed!

Today, I hopping on another plane to San Francisco. Alexis is attending the "BlogHer" conference (a name that annoys me to no end!)

No, I am not participating in the seminar, I will be holed away in the hotel room writing copy...a lot of copy...for myself and for clients.

In order for me to get it all done, and do a first class job, I need to be speedy. In order to be speedy, I need to have shortcuts.

One of my biggest shortcuts is my top secret and highly prized "Moneymaking Copywriting Checklist" binder. The sections include, marketing solutions, copywriting formula, headlines, letter openings, bullet points, offers, P.S.'s, transitions, power words, proofing checklists, and more.

And, lest you think, this is a set up to sell this valuable binder it is not. It's not for sale at any price. But I'm not going to leave you hanging. This month, my Inner Circle members are receiving a KILLER report on headlines that contains many shortcuts. Here is an excerpt from the report:

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Let’s talk about the rules you should follow when writing headlines, the different types of headlines you can use, proven words to use in headlines, and how you can become an expert at writing headlines.

Rules to follow when writing headlines:

1. First and foremost, your headline must appeal to your reader’s self interest. Communicate the strongest benefit (or benefits) to your prospect. Everybody’s favorite radio station is “WIIFM” -- What’s In It For Me? Your headline should answer this important question.
   
2. Attract the attention of the prospect you’d like to target. If your headline doesn’t attract the right people, it has failed. Your headline must reach out to your prospect, grab them by the throat and say, “Hey!!! I’m talking to you!”
   
3. Your headline must deliver a clear and understandable message. Most people read only the headlines. Because of this, your headline must make a complete statement and compel the prospect to continue reading the body copy.
   
4. If you have news, such as a new product, be sure to get that news into your headline in a big way.
   
5. Don’t try to be clever or humorous with your headlines. These type of headlines are ineffective and a waste of money.
   
6. Include the words “quick” and “easy” if it fits what you are communicating.
   
7. Use specifics in your headlines, not generalities. For example, “Make $5,274 In 30 Days” is a better headline than “Make Money Fast”. Specifics are more believable.
   
8. Always test two headlines against each other to see which one pulls the best.
   
9. Use upper and lower case letters for your headlines. This is easier to read than all caps. I also like to put quotation marks around my headlines. Studies have shown that quotation marks around headlines increase readership.
   
10. When it’s time for you to write a headline for your ad, write at least 50 headlines. Some direct marketers spend days writing hundreds of headlines in search of the right one. To come up with selling headlines takes more than just a few minutes. You’ve got to commit yourself to sitting down and writing at least 50 headlines!
    

Your headline is the key to your entire ad’s success. If you don’t tell your prospect what’s in it for them, you won’t get their attention. If you don’t get their attention, they won’t read your ad. And if they don’t read your ad, you’ve wasted your time and money.

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Okay, I've got to shower and pack. I'll talk to ya tomorrow from San Francisco.

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. If you're not an Inner Circle member, today would be the day to take a no risk test drive and claim the "Profit Generator, Market Dominator" program (that I sell for $97) for free. Go to: http://www.davedee.com/ic