3 big "secrets" for better response
I'm sitting in Dr. Charley Martin's meeting room and just finished writing a killer direct mail postcard for our DentistryForDiabetics dentists. (This is a business that Dr. Martin, Dan Kennedy and I are partners.)
The postcard I wrote for July kicked butt and I write very similar postcards for Alexis' Personal Family Lawyer Program, each month.
Today, I'm going to give you two secrets for that I use to make these postcards rock 'n roll.
Secret #1: Tie your marketing piece into a current event. Typically, I pick out an event that is happening during the month. For example, my July postcard was tied into the Fourth of July. The September postcard for the Personal Family Lawyers has a back to school theme. For the doctors, it has a "get a jump start on fall" theme. Your prospects already have the current event on their minds so they will be more "in tuned" to reading your message.
Secret #2: Include a gift for response that ties in with your monthly theme. For both the lawyer and dentist campaigns, the response we want is for the prospect to make an appointment. When they come in for their appointment, they get the gift. As an example, the gift the docs are giving away is a "Fall Movie Gift Basket."
Secret #3: Include a photograph of the gift. This will boost response. I almost always have the picture of the gift on the front of the postcard.
So there you have it, mi amigo. Try these three secrets for your next marketing campaign and you'll see a nice boost in your response rate.
(As always, your comments are welcome and I really do read all of them.)
Kick butt, make mucho dee-nero!
~Dave Dee
P.S. My pre -"check out the raw copy" sale on my new, "How To Turn Your Passion Into Profits" System ends tonight at midnight. (The web page will be taken down at midnight, EASTERN time. That's 9:00pm Pacific.)
If you haven't checked it out yet and are interested in turning your passion, hobby or knowledge into a six to seven figure a year business, please do so now:
www.astonishingbusiness.com/pip.htm
(Please remember that you'll be looking at a first draft of the letter!)
The postcard I wrote for July kicked butt and I write very similar postcards for Alexis' Personal Family Lawyer Program, each month.
Today, I'm going to give you two secrets for that I use to make these postcards rock 'n roll.
Secret #1: Tie your marketing piece into a current event. Typically, I pick out an event that is happening during the month. For example, my July postcard was tied into the Fourth of July. The September postcard for the Personal Family Lawyers has a back to school theme. For the doctors, it has a "get a jump start on fall" theme. Your prospects already have the current event on their minds so they will be more "in tuned" to reading your message.
Secret #2: Include a gift for response that ties in with your monthly theme. For both the lawyer and dentist campaigns, the response we want is for the prospect to make an appointment. When they come in for their appointment, they get the gift. As an example, the gift the docs are giving away is a "Fall Movie Gift Basket."
Secret #3: Include a photograph of the gift. This will boost response. I almost always have the picture of the gift on the front of the postcard.
So there you have it, mi amigo. Try these three secrets for your next marketing campaign and you'll see a nice boost in your response rate.
(As always, your comments are welcome and I really do read all of them.)
Kick butt, make mucho dee-nero!
~Dave Dee
P.S. My pre -"check out the raw copy" sale on my new, "How To Turn Your Passion Into Profits" System ends tonight at midnight. (The web page will be taken down at midnight, EASTERN time. That's 9:00pm Pacific.)
If you haven't checked it out yet and are interested in turning your passion, hobby or knowledge into a six to seven figure a year business, please do so now:
www.astonishingbusiness.com/pip.htm
(Please remember that you'll be looking at a first draft of the letter!)
posted by Dave Dee at
11:33 AM
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