Sex In The City and Rambo 2008
This past weekend, I saw the movie Sex In The City, the biggest chick flick of all time. I was literally the only guy in the entire theater. Although it was painful to sit through, I did get "super great boyfriend" status which is always good.
As payback, I rented Rambo (2008) which is on the complete opposite end of the movie spectrum. It was the most violent movie I have ever seen. It was great fun!
These two movies illustrate a very important the very important marketing concepts of having a good "message to market match" and "niching."
In any type of marketing you do, you need to make sure that the message you are presenting resonates with your prospect and often the best way to do this is to niching.
Niching means targeting your market to a specific group. For example, at my Elite Infomarketing Mastermind Group meeting I held this past weekend, I told one of my members to niche her business to sell only to dentists.
This advice is counter-intuitive because most people believe that there is more dee-nero marketing to the masses instead of targeting a smaller niche market. The truth is, you will almost always make more dee-nero targeting a smaller niche market because you can craft your message specifically to the people in the niche. And, because of this, your message will be a more perfect match to your target audience.
If you don't have a perfect message to market match your results will suffer.
Going back to the movie example, after Rambo, Alexis said, "I didn't like the ending. Rambo and the girl should have fallen in love." Holy crap, that ending would have ruined the whole movie because it would have been incongruent with the target audience.
Think about how you can niche what you are doing and then target your marketing to that niche. You'll like the results!
Kick butt, make mucho dee-nero!
~Dave Dee
P.S. On Tuesday, June 10th at 8:00pm Eastern (5:00pm PT), I am going to be conducting a teleseminar/webcast entitled: "Your Blogging Profit System: How To Turn Your Message Into Money In The Next 31 Days. " For complete details and to register, go to:
https://davedee.infusionsoft.com/saleform/nifruhnat
As payback, I rented Rambo (2008) which is on the complete opposite end of the movie spectrum. It was the most violent movie I have ever seen. It was great fun!
These two movies illustrate a very important the very important marketing concepts of having a good "message to market match" and "niching."
In any type of marketing you do, you need to make sure that the message you are presenting resonates with your prospect and often the best way to do this is to niching.
Niching means targeting your market to a specific group. For example, at my Elite Infomarketing Mastermind Group meeting I held this past weekend, I told one of my members to niche her business to sell only to dentists.
This advice is counter-intuitive because most people believe that there is more dee-nero marketing to the masses instead of targeting a smaller niche market. The truth is, you will almost always make more dee-nero targeting a smaller niche market because you can craft your message specifically to the people in the niche. And, because of this, your message will be a more perfect match to your target audience.
If you don't have a perfect message to market match your results will suffer.
Going back to the movie example, after Rambo, Alexis said, "I didn't like the ending. Rambo and the girl should have fallen in love." Holy crap, that ending would have ruined the whole movie because it would have been incongruent with the target audience.
Think about how you can niche what you are doing and then target your marketing to that niche. You'll like the results!
Kick butt, make mucho dee-nero!
~Dave Dee
P.S. On Tuesday, June 10th at 8:00pm Eastern (5:00pm PT), I am going to be conducting a teleseminar/webcast entitled: "Your Blogging Profit System: How To Turn Your Message Into Money In The Next 31 Days. " For complete details and to register, go to:
https://davedee.infusionsoft.com/saleform/nifruhnat
posted by Dave Dee at
10:03 PM
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