A huge, e-z to apply, moneymaker
Yesterday I told you about the dismal dining experience I had last week. Today, I'm going to tell you a story that's the complete opposite.
Pay close attention because this story contains an easy to apply, moneymaking strategy.
I was in Richmond and was looking for a good seafood restaurant. The person at the hotel recommended that I go to a place called "Crab Louies." So off in my rental car I went.
I had a little trouble finding it because the restaurant was actually in what looked like an older home.
As I walked in, I was greeted by a very attractive hostess. (Her age reminded me about how old I am!) I was seated and immediately a friendly waitress came to take my drink order.
She came back with three bowls of the restaurant's homemade relishes...which I did not order. Every table got these after they sat down. The relishes were all delicious. I then ordered half a dozen raw oysters and the broiled fish combination. One of the fish was salmon, which literally makes me gag. She said this was no problem and that the chef would be happy to substitute a different fish.
After I ate the deliciously fresh oysters, the waitress comes by with a basket full of three different types of fresh made bread. I could choose to have one or try all three I decline because it's not my "cheat day" and I am on a low carb diet. Believe me, this took a lot of willpower!
My main course arrives. Of course, salmon is nowhere to be found! The fish combo is delicious. I notice also on my plate is a tiny crab cake. This was not on the menu as part of the dinner I ordered. It was an unexpected and tasty surprise.
My very reasonable bill arrives and with it are two chocolate mints.
I leave very satisfied and happy. In fact, guess where I went to eat the next night?
I'm sure you enjoyed reading about my culinary adventures but there is a super important lesson in this story. Namely, give your customers MORE than they expect or are promised.
For example, if you are selling an information product, include an extra report, CD, book etc. as an unadvertised bonus. This will dramatically increase customer satisfaction and reduce refunds.
It does not matter what business you are in. Make a list of value added things you can give to your customers in a systematized way. That's a really simple way to increase your bottom line.
Kick butt, make much DEEnero!
~Dave Dee
Pay close attention because this story contains an easy to apply, moneymaking strategy.
I was in Richmond and was looking for a good seafood restaurant. The person at the hotel recommended that I go to a place called "Crab Louies." So off in my rental car I went.
I had a little trouble finding it because the restaurant was actually in what looked like an older home.
As I walked in, I was greeted by a very attractive hostess. (Her age reminded me about how old I am!) I was seated and immediately a friendly waitress came to take my drink order.
She came back with three bowls of the restaurant's homemade relishes...which I did not order. Every table got these after they sat down. The relishes were all delicious. I then ordered half a dozen raw oysters and the broiled fish combination. One of the fish was salmon, which literally makes me gag. She said this was no problem and that the chef would be happy to substitute a different fish.
After I ate the deliciously fresh oysters, the waitress comes by with a basket full of three different types of fresh made bread. I could choose to have one or try all three I decline because it's not my "cheat day" and I am on a low carb diet. Believe me, this took a lot of willpower!
My main course arrives. Of course, salmon is nowhere to be found! The fish combo is delicious. I notice also on my plate is a tiny crab cake. This was not on the menu as part of the dinner I ordered. It was an unexpected and tasty surprise.
My very reasonable bill arrives and with it are two chocolate mints.
I leave very satisfied and happy. In fact, guess where I went to eat the next night?
I'm sure you enjoyed reading about my culinary adventures but there is a super important lesson in this story. Namely, give your customers MORE than they expect or are promised.
For example, if you are selling an information product, include an extra report, CD, book etc. as an unadvertised bonus. This will dramatically increase customer satisfaction and reduce refunds.
It does not matter what business you are in. Make a list of value added things you can give to your customers in a systematized way. That's a really simple way to increase your bottom line.
Kick butt, make much DEEnero!
~Dave Dee
posted by Dave Dee at
1:20 PM
0 Comments:
Post a Comment
Links to this post:
Create a Link
<< Home