Increase your profits by reading one paragraph
At the end of this month, I am speaking at the System Internet marketing seminar and guess what I'm going to be talking about...OFFLINE marketing and how to integrate it with your online marketing.
If you want to have a stable business, offline marketing is a must and relying on just Internet marketing is a mistake.
I realize this is not the most popular position to take because, no doubt, "Internet marketing" is much sexier, much more alluring than direct mail, newspaper and magazine advertising. I know, I fell into the Internet only hype trap proclaimed by the online gurus. Remember that most, not all, but most, of these gurus make their living selling "how to make dee-nero on the Internet" products. It's in their best Interest to sell the hype. But it's not in your best interest.
We are about to do a small 5,000 piece postcard mailing to a rented list of business owners. The postcard is driving people online to get a free book and then to buy "Your Marketing Department In A Box." After the prospect opts in by giving us their name and email address, we get their full contact info to send them a gift in the mail...along with a sales letter selling, you guessed it, "Your Marketing Department In A Box."
(That one paragraph can be worth hundreds of thousands of dollars to you. I have given you a formula for increasing your sales by 5,000% -not an exaggeration. Didja catch it? Are you going to use it? Once again, I give my subscribers more real world value in this free newsletter than most people give in their paid newsletters.)
If you want to increase your profits, generate more leads and build a business based on a rock solid foundation, combine offline and online marketing strategies.
Kick butt, make mucho dee-nero!
~Dave Dee
If you want to have a stable business, offline marketing is a must and relying on just Internet marketing is a mistake.
I realize this is not the most popular position to take because, no doubt, "Internet marketing" is much sexier, much more alluring than direct mail, newspaper and magazine advertising. I know, I fell into the Internet only hype trap proclaimed by the online gurus. Remember that most, not all, but most, of these gurus make their living selling "how to make dee-nero on the Internet" products. It's in their best Interest to sell the hype. But it's not in your best interest.
We are about to do a small 5,000 piece postcard mailing to a rented list of business owners. The postcard is driving people online to get a free book and then to buy "Your Marketing Department In A Box." After the prospect opts in by giving us their name and email address, we get their full contact info to send them a gift in the mail...along with a sales letter selling, you guessed it, "Your Marketing Department In A Box."
(That one paragraph can be worth hundreds of thousands of dollars to you. I have given you a formula for increasing your sales by 5,000% -not an exaggeration. Didja catch it? Are you going to use it? Once again, I give my subscribers more real world value in this free newsletter than most people give in their paid newsletters.)
If you want to increase your profits, generate more leads and build a business based on a rock solid foundation, combine offline and online marketing strategies.
Kick butt, make mucho dee-nero!
~Dave Dee


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