A classic secret...
Can you tell, I'm on an "old school" kick? Well, the truth is much of the old school marketing techniques beat the pants off of the new strategies and direct mail still trumps 'em all.
Here is an excerpt from my manual, "How To Increase Your Profits In Any Economic Climate." (You can get this manual for free. To find out how, click here.)
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The “classic” direct mail package consists of these four key elements:
1. The outside envelope
2. The sales letter
3. The brochure
4. The reply/order form
We talked about the difference between A-pile and B-pile mail in a past issue. I also shared with you my secret strategy about highlighting a message on the outside of the envelope. (By the way, subscriber George Franzen emailed me to let me know that he tried the strategy for his third mailing to libraries and he got more responses than he did from his other two mailings combined.)
Think of your sales letters as an army of salespeople. Remember to make sure your sales letter does a complete selling job, i.e., grabs the prospect’s attention, answers objections, makes an irresistible offer, and closes the sale. (I’m talking about complete sales letters NOT lead generation letters, of course.)
Your brochure is the assistant salesperson that reiterates the major benefits and features of your offering. It should be short and to the point.
Depending on what you’re offering, you may or may not use a reply form. If you do use a reply form it should be written in a “me” copy style. By that I mean it should be in the voice of your prospect. Here’s an example:
“Yes, Dave! I am interested in learning more about how your will make my easy and successful. Please call me at your earliest possible convenience.”
Take a look at your mailing pieces and see how they stack up against the “classic direct
mail package”. If you’re not getting the results you desire from your mailing and you’re not incorporating all the elements, you might want to test it.
---
Wow, that is good advice, if I do say so myself!
Kick butt, make mucho "dee-nero"!
~Dave Dee
P.S. Get "How To Increase Your Profits" and a whole bunch of other cool stuff for free by going to http://www.davedee.com/ic
Here is an excerpt from my manual, "How To Increase Your Profits In Any Economic Climate." (You can get this manual for free. To find out how, click here.)
---
The “classic” direct mail package consists of these four key elements:
1. The outside envelope
2. The sales letter
3. The brochure
4. The reply/order form
We talked about the difference between A-pile and B-pile mail in a past issue. I also shared with you my secret strategy about highlighting a message on the outside of the envelope. (By the way, subscriber George Franzen emailed me to let me know that he tried the strategy for his third mailing to libraries and he got more responses than he did from his other two mailings combined.)
Think of your sales letters as an army of salespeople. Remember to make sure your sales letter does a complete selling job, i.e., grabs the prospect’s attention, answers objections, makes an irresistible offer, and closes the sale. (I’m talking about complete sales letters NOT lead generation letters, of course.)
Your brochure is the assistant salesperson that reiterates the major benefits and features of your offering. It should be short and to the point.
Depending on what you’re offering, you may or may not use a reply form. If you do use a reply form it should be written in a “me” copy style. By that I mean it should be in the voice of your prospect. Here’s an example:
“Yes, Dave! I am interested in learning more about how your
Take a look at your mailing pieces and see how they stack up against the “classic direct
mail package”. If you’re not getting the results you desire from your mailing and you’re not incorporating all the elements, you might want to test it.
---
Wow, that is good advice, if I do say so myself!
Kick butt, make mucho "dee-nero"!
~Dave Dee
P.S. Get "How To Increase Your Profits" and a whole bunch of other cool stuff for free by going to http://www.davedee.com/ic
posted by Dave Dee at
11:49 AM
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