Getting maximum results made easy

I am working on some major projects, one for a private client, one for my partnership with Dr. Charley Martin & Dan Kennedy and another for myself (which will directly benefit you).

So, today I'm cheating and reprinting an article I wrote awhile back. It's dynamite and, of course, is full of actionable content.

Enjoy!

How To Get Maximum Results From All Your Marketing Efforts
by Dave Dee

Learning to become a direct marketer is the most powerful skill you can have as a business owner.

One of the main principles that direct marketers follow is that of testing.

Simply put, this means that before you do anything on a massive scale, test it on a smaller scale first. Before you send out 1000 letters to your list, test 100 or 250 letters first. Measure the results then try to improve those results by changing ONE aspect of your letter and mailing to another 250 names.

Here are some of the things you can test in either a lead generation ad or sales letter.

1. The headline. This is the first thing you should test because it is the single most important part of any ad or letter. A small change in a headline can result in a 300% or more increase in response.

2. Your offer. Add more to your offer, ad a completely different package option, etc.

3. Your price. Don’t just assume that a lower price will work better or the price that you’re charging right now is ideal. You could be leaving a lot of money on the table!

Test price and determine what price point gives you the most NET profit.

4. Your list. You can have the best sales letter, with the best headline, the best offer, at the best price, but if you’re sending it to people who don’t want what you offer, it does not matter.

It’s better to have a crappy sales letter and mail it to a great list of prospects than it is to have a great sales letter that you mail to a crappy list.

Test what publications you’re advertising in. Those that are producing results, keep ‘em. Those that aren’t, dump ‘em.

Test Only One Thing At A Time

I have broken this rule in the past....Don’t you!

Let’s say that you send out a lead generation letter to 1000 prospects. You get 40 leads (a 4% return) from this letter.

You mail to another thousand prospects but this time you change the headline, the price and the offer. From this mailing you get 60 leads or 6%. That’s good right? Well, yes and no.

Yes, it’s good because you got more leads, but it’s not good because you don’t know what the cause was! Was it the new headline that made the difference? Was it the price? Was it the offer?

You don’t know because you changed all of the elements of the letter.

Why is it important to know what made the difference as long as it produced better results?

Because in some cases your changes will make your results worse AND you want to get ALL of the elements of your letter to be working at maximum effectiveness. The only way to do this is to test each element one at a time.

Test different headlines first and then pick the one that gives the best results. Next test the offer and pick the one that gives the best results. Then test the price.

Take the best headline, the best offer, and the best price, combine them together and more than likely, you will have the best possible letter or advertisement.

Kick butt, make mucho dee-nero!

Dave Dee

P.S. Finally... An Easier Way To Crank Out Hot Sales Letters For Your Product Without Spending Weeks or Months Learning To Be a Copywriter or Wading Through Tons of Courses...
Just Fill In The Blanks, Click a Button And Out Pops a Potent, Targeted Sales Letter Ready To Sell Your Products or Services! Go to: www.davedee.com/pushbutton.html