Email Marketing For Profits: Part II

Today we continue our discussion about how to use e-mail to boost your profits. The beauty of e-mail is that it's free and fast but there are two key elements for making e-mail marketing effective.

First is getting the email open and second is getting the email read. Today, we're going to focus on getting the e-mail opened 'cause nothing else matters if your prospect doesn't open your e-mail!

The subject line of your e-mail is critical to the success of your e-mail marketing, it must be very compelling. There are six basic formulas I follow:

1. Ask an intriguing question
2. Use to classic "How To _____ "opening
3. Tying the subject line into a current event that is on everyone's mind
4. Using the "______Secrets To" (ex. 7 Secrets To Email Marketing)
5. Personalize the headline to include the subscribers name.
6. Use a bizarre subject line. (I use this very sparingly.)

In all of these cases (except for #6) the subject line promises the reader a benefit for opening the e-mail and reading it. Of course, once the e-mail is opened, then it must get read...but that's what we'll talk about tomorrow.

Kick butt, make mucho dee-nero!

~Dave Dee

P.S. How would you like “fill in the blanks” proven email subject lines that will leave your subscribers eager to open their email? Get my most successful subject line templates today at http://www.davedee.com/subjectlines.html