10 Deadly Marketing Sins...How Many Are You Committing?
I have just come down from the mountain with two stone tablets engraved with the 10 deadly marketing sins. Read them carefully my son (or daughter) and see how many you are committing:
1. Advertising to the wrong market. Make sure whatyou’re selling is something that your market wants to buy and can afford to buy.
2. Advertising in the wrong media. Where you place your ad or the mailing list you choose has much more bearing on your success than the actual marketing piece you use.
3. Failing to emphasize your unique selling proposition (USP) in all your marketing. The purpose of your marketing is to let people know why they should hire you instead of someone else. You need to educate your prospects as to why you’re unique and how this uniqueness benefits them.
4. Being dishonest. Honesty is your most potent marketing strategy. Don’t claim to be able to deliver results that you can’t deliver. Don’t say that you can do a show that you’re really not equipped to do.
5. Talking about features instead of benefits. No one cares what you do unless you show them how it benefits them. Remember: A feature is what you do, a benefit is what that feature means to your client.
6. Not using mutliple forms of media to generate leads. Use as many types of media you can as long as they are profitable.
7. Failing to stay in touch with your clients. Huge error. It is far easier to sell your current clients than it is to get a new client. You should be mailing your current clients at least six times a year. This alone will double your income. Not only from repeat business but from the referrals as well.
8. Not having a referral system in place. Hoping and praying for referrals isn’t going to do it. Your clients need to know they are expected to refer; then recognize and reward them when they do.
9. Changing your marketing methods when what you’re currently doing is working. We all grow tired of our sales letters, lead generation ads, brochures, and other marketing materials and want to change them. You may be bored, but if what you’re using still works, don’t change it! Your prospects don’t see your marketing materials as much as you do. Change what you’re doing only when it stops working OR when you test something and discover it works better.
10. Not using testimonials. People are very skeptical and need lots of proof. Someone can doubt one or two testimonials but send them a huge box of testimonial letters and even the most skeptical person has to believe.
Take a look at your marketing and see which of these “sins” you are committing and then make the necessary changes. Of course, if you must, you can make a confession right here on my blog.
Kick butt, make mucho dee-nero!
~Dave Dee
P.S. Later this week, I am going to have a FREE online video course that will teach you the secrets of making hundreds of thousands of dollars with simple emails. You are not going to want to miss it.
PPS: Want to get my new manual "How To Increase Your Profits In Any Economic Climate" for nada? Discover how at http://www.davedee.com/ic
1. Advertising to the wrong market. Make sure whatyou’re selling is something that your market wants to buy and can afford to buy.
2. Advertising in the wrong media. Where you place your ad or the mailing list you choose has much more bearing on your success than the actual marketing piece you use.
3. Failing to emphasize your unique selling proposition (USP) in all your marketing. The purpose of your marketing is to let people know why they should hire you instead of someone else. You need to educate your prospects as to why you’re unique and how this uniqueness benefits them.
4. Being dishonest. Honesty is your most potent marketing strategy. Don’t claim to be able to deliver results that you can’t deliver. Don’t say that you can do a show that you’re really not equipped to do.
5. Talking about features instead of benefits. No one cares what you do unless you show them how it benefits them. Remember: A feature is what you do, a benefit is what that feature means to your client.
6. Not using mutliple forms of media to generate leads. Use as many types of media you can as long as they are profitable.
7. Failing to stay in touch with your clients. Huge error. It is far easier to sell your current clients than it is to get a new client. You should be mailing your current clients at least six times a year. This alone will double your income. Not only from repeat business but from the referrals as well.
8. Not having a referral system in place. Hoping and praying for referrals isn’t going to do it. Your clients need to know they are expected to refer; then recognize and reward them when they do.
9. Changing your marketing methods when what you’re currently doing is working. We all grow tired of our sales letters, lead generation ads, brochures, and other marketing materials and want to change them. You may be bored, but if what you’re using still works, don’t change it! Your prospects don’t see your marketing materials as much as you do. Change what you’re doing only when it stops working OR when you test something and discover it works better.
10. Not using testimonials. People are very skeptical and need lots of proof. Someone can doubt one or two testimonials but send them a huge box of testimonial letters and even the most skeptical person has to believe.
Take a look at your marketing and see which of these “sins” you are committing and then make the necessary changes. Of course, if you must, you can make a confession right here on my blog.
Kick butt, make mucho dee-nero!
~Dave Dee
P.S. Later this week, I am going to have a FREE online video course that will teach you the secrets of making hundreds of thousands of dollars with simple emails. You are not going to want to miss it.
PPS: Want to get my new manual "How To Increase Your Profits In Any Economic Climate" for nada? Discover how at http://www.davedee.com/ic
posted by Dave Dee at
11:29 AM
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