There Will Be Blood...
Happy Friday!
Last night, I saw an extremely disturbing movie called "There Will Be Blood." The movie effected me negatively on an emotional level...and I LOVED it! Now before you think I am odd, let me explain and how this applies to your marketing.
When I see a play, a movie, watch a television show, read a book or listen to music, I want it to have some type of emotional impact on me. I want to "feel" it whether the feeling is happiness, sadness, joy, sorrow, etc. Much of what we see and listen to is nothing but fluff. It does not challenge us or make us feel anything. It's boring drivel.
As Dan Kennedy says, "The number one marketing sin in being boring." And the sad fact is almost ALL marketing small business owners put out is BORING. They copycat what everyone else in their industry is doing, put out the same drivel and make no impact whatsover. They are afraid of alienating anyone and therefore attract no one.
My girlfriend, and superstar entrepreneur, Alexis is a very polarizing figure in the law industry. A great majority of lawyers dislike her because she has stepped way outside the box (with the help of a very handsome marketing genius, I might add) and is doing marketing like no one in the industry has ever seen. But, on the flip side, she has lawyers who love her and count on her for advice and coaching. You can't have everyone like you and you can't appeal to everyone because if you try, you will appeal to no one.
I recently wrote a KILLER ad for her and her members (and if you're wondering, yes, I get paid my regular, very substantial fee when I write for her). The ad had a Valentine's Day theme and was NOTHING like the lawyer profession had ever seen before. Some lawyers would say it was "unprofessional" (it's always a good sign if most of the people in your industry think you marketing is "unprofessional) and beneath lawyers.
Let 'em think that because the ad literally has the phone ringing off the hook with people booking appointments. In fact, it's working so well that she is a bit concerned if her office is going to be able to handle all the business.
Had I written a traditional, boring, unemotional "lawyer" ad, we would have probably got 1/10th of the results we are getting...if that.
Remember these four words: Emotional Direct Response Marketing. That's the kind of marketing YOU need to be doing.
Kick butt, make mucho dee-nero!
~Dave Dee
P.S. I have extended the sale on Dan Kennedy's "Magnetic Marketing System And Toolkit." This is THE course that changed my life and now you can save a whopping $200. When you go to the site, it shows the original price, when ya check out, you'll see the discount.
http://www.dankennedywebsite.com/magneticmarketing.htm
Last night, I saw an extremely disturbing movie called "There Will Be Blood." The movie effected me negatively on an emotional level...and I LOVED it! Now before you think I am odd, let me explain and how this applies to your marketing.
When I see a play, a movie, watch a television show, read a book or listen to music, I want it to have some type of emotional impact on me. I want to "feel" it whether the feeling is happiness, sadness, joy, sorrow, etc. Much of what we see and listen to is nothing but fluff. It does not challenge us or make us feel anything. It's boring drivel.
As Dan Kennedy says, "The number one marketing sin in being boring." And the sad fact is almost ALL marketing small business owners put out is BORING. They copycat what everyone else in their industry is doing, put out the same drivel and make no impact whatsover. They are afraid of alienating anyone and therefore attract no one.
My girlfriend, and superstar entrepreneur, Alexis is a very polarizing figure in the law industry. A great majority of lawyers dislike her because she has stepped way outside the box (with the help of a very handsome marketing genius, I might add) and is doing marketing like no one in the industry has ever seen. But, on the flip side, she has lawyers who love her and count on her for advice and coaching. You can't have everyone like you and you can't appeal to everyone because if you try, you will appeal to no one.
I recently wrote a KILLER ad for her and her members (and if you're wondering, yes, I get paid my regular, very substantial fee when I write for her). The ad had a Valentine's Day theme and was NOTHING like the lawyer profession had ever seen before. Some lawyers would say it was "unprofessional" (it's always a good sign if most of the people in your industry think you marketing is "unprofessional) and beneath lawyers.
Let 'em think that because the ad literally has the phone ringing off the hook with people booking appointments. In fact, it's working so well that she is a bit concerned if her office is going to be able to handle all the business.
Had I written a traditional, boring, unemotional "lawyer" ad, we would have probably got 1/10th of the results we are getting...if that.
Remember these four words: Emotional Direct Response Marketing. That's the kind of marketing YOU need to be doing.
Kick butt, make mucho dee-nero!
~Dave Dee
P.S. I have extended the sale on Dan Kennedy's "Magnetic Marketing System And Toolkit." This is THE course that changed my life and now you can save a whopping $200. When you go to the site, it shows the original price, when ya check out, you'll see the discount.
http://www.dankennedywebsite.com/magneticmarketing.htm
posted by Dave Dee at
12:51 PM
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