Rubber stamp this on your forehead...
Did you ever have one of those days when you were just "off"? Yesterday, I went to take my kids to the movies, took the wrong exit and we missed the movie.
Then we decided to go out to lunch but when we arrived at the restuarant it was closed. Later in the day, I took them to the park but couldn't find it at first.
To top off the day, after I brought the kids back home to their mommy, I realized I left their suitcase, with all their stuff in it, back at my home. So, I had to drive back and get it!
Whew! I was glad to get in bed and go to sleep. (Fortunately, I did not get lost on my way to the bedroom!)
Today, I want to talk to you about a really important subject for any business owner...
I really should have a rubber stamp that says, "Where Are The Testimonials?" Almost all of the marketing materials I get from business owners to critique either don't have anyat all or they have one or two very weak ones.
You need to remember this and never forget it:
What Other People Say About You Is At Least 1000 Times More Persuasive and Powerful Than What You Say About Yourself.
A poorly written testimonial will do more for you then the best piece of copy you could ever write.
You need quality testimonials and you need a lot of them.Someone may doubt one or two testimonials but it’s a little tough to ignore 500 people saying how great someone is!
What someone else says about you is infinitely more power than what you say about yourself.
Kick butt, make mucho dee-nero!
~Dave Dee
P.S. In "Your Marketing Department In A Box" I give you a System for generating great testimonials on autopilot and then show you exactly how to use your testimonials for maximum impact. If you don't own your own personal copy of this system yet, go to: http://www.davedee.com/box
Then we decided to go out to lunch but when we arrived at the restuarant it was closed. Later in the day, I took them to the park but couldn't find it at first.
To top off the day, after I brought the kids back home to their mommy, I realized I left their suitcase, with all their stuff in it, back at my home. So, I had to drive back and get it!
Whew! I was glad to get in bed and go to sleep. (Fortunately, I did not get lost on my way to the bedroom!)
Today, I want to talk to you about a really important subject for any business owner...
I really should have a rubber stamp that says, "Where Are The Testimonials?" Almost all of the marketing materials I get from business owners to critique either don't have anyat all or they have one or two very weak ones.
You need to remember this and never forget it:
What Other People Say About You Is At Least 1000 Times More Persuasive and Powerful Than What You Say About Yourself.
A poorly written testimonial will do more for you then the best piece of copy you could ever write.
You need quality testimonials and you need a lot of them.Someone may doubt one or two testimonials but it’s a little tough to ignore 500 people saying how great someone is!
What someone else says about you is infinitely more power than what you say about yourself.
Kick butt, make mucho dee-nero!
~Dave Dee
P.S. In "Your Marketing Department In A Box" I give you a System for generating great testimonials on autopilot and then show you exactly how to use your testimonials for maximum impact. If you don't own your own personal copy of this system yet, go to: http://www.davedee.com/box
posted by Dave Dee at
7:55 AM
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