More about how to make 5 figures in an hour
I'm in Richmond, VA with Dr. Charles Martin working on a business that we are partnered with Dan Kennedy.
Yesterday, I wrote the scripts for two TV shows that we recorded last night. Dr. Martin was the guest, I was the host and interviewer. (This was not a half-ass production but a professional TV shoot with three cameras.)
As I told you yesterday, I basically did the same thing with Alexis but in a teleseminar format. She was the guest expert and I interviewed her. Together, we sold over $45,000 worth of her product in an hour.
There are five main elements that make for a teleseminar that can put some serious dee-nero in your pocket:
1. The pre-event marketing. You need to get people registered for the call and then ON the call. On average, over 50% of the people who register for a call, do not actually show for the call. Alexis, on the other hand, had 80% of the registrants on the call. This, in part, was due in part, to a counter-intuitive marketing strategy I developed.
2. A hot topic. If your target market isn't interested in what you want to talk about, they aren't going to listen in. By the way, doing a teleseminar is a great way to test whether your prospects are interested in what you have to offer. If they register for your call in droves, you might just have a winner.
3. A expert guest. It's so important that the "guest" knows what they are talking about, can answer questions and think on the fly. Truthfully, this should be easy because the "guest" supplies the host with the questions and has a script to follow. BUT, it can NOT sound like he or she is reading from a script. Alexis and Dr. Martin both do a great job in this respect.
4. The host. Critical to the success of the teleseminar. The host must be relaxed, sound like a pro and also have the ability to think on the fly. For example, last night, I asked Dr. Martin a scripted question which he answered but, in doing so, also answered two of the questions I had yet to ask him! I had to think on the fly to cover this. You also want a host who knows how to sell. (Even though the host does NOT overtly sell.). If you have a bad host, your results will be equally bad.
5. The list. You need a prospect list to invite to the teleseminar. The bigger your list, the better you'll do...provided that the list is qualified. When Alexis and I did our first teleseminar (where she made $112,000 in 67 minutes) we had no list. But using some "rogue" tactics and strategies we created one out of thin air. Still, it is far better to have a list to email and mail to. If you don't have one of your own, you can joint venture with people who do.
Of course, there are a LOT of details that need to be covered, but this gives you a good foundation for creating your own winning teleseminar. However, if you want to to learn ALL the down a dirty secrets, from THE master (that would be little 'ole me), I am going to do a teleseminar next Monday, March 3rd at 8:00pm Eastern where I will teach you my complete system in detail. This call will NOT be free, it will NOT be cheap and only 50 people will be permitted to participate.
Tomorrow, I'll send you an email with instruction about how to get on the advanced notification list. Then, on Friday, actual registration for the teleseminar will open at noon eastern. People on the advanced notification list will get first shot at signing up and then, an hour later, everyone on my list will be able to register...provided that there are still spots available.
So, tomorrow, Wednesday, when you get the email with the subject line: "Teleseminar On Teleseminars Pre-Registration" open it immediately and sign up to be on the advanced notification list.
Kick butt, make mucho dee-nero!
~Dave Dee
---
Attention Inner Circle Members: Your "Business Success Accelerator Power Pack" which includes the done for you client print newsletter, the done for you client email newsletter, the CD of the month and the monthly Hotsheet, will be ready for download on the members only site tomorrow afternoon.
Attention Elite Mastermind/Coaching Members: Get pumped up for our San Franscisco meeting on Friday and Saturday. I have some INCREDIBLE stuff planned for you. Get ready to work you, well, you know, off! It's gonna be fun!
Yesterday, I wrote the scripts for two TV shows that we recorded last night. Dr. Martin was the guest, I was the host and interviewer. (This was not a half-ass production but a professional TV shoot with three cameras.)
As I told you yesterday, I basically did the same thing with Alexis but in a teleseminar format. She was the guest expert and I interviewed her. Together, we sold over $45,000 worth of her product in an hour.
There are five main elements that make for a teleseminar that can put some serious dee-nero in your pocket:
1. The pre-event marketing. You need to get people registered for the call and then ON the call. On average, over 50% of the people who register for a call, do not actually show for the call. Alexis, on the other hand, had 80% of the registrants on the call. This, in part, was due in part, to a counter-intuitive marketing strategy I developed.
2. A hot topic. If your target market isn't interested in what you want to talk about, they aren't going to listen in. By the way, doing a teleseminar is a great way to test whether your prospects are interested in what you have to offer. If they register for your call in droves, you might just have a winner.
3. A expert guest. It's so important that the "guest" knows what they are talking about, can answer questions and think on the fly. Truthfully, this should be easy because the "guest" supplies the host with the questions and has a script to follow. BUT, it can NOT sound like he or she is reading from a script. Alexis and Dr. Martin both do a great job in this respect.
4. The host. Critical to the success of the teleseminar. The host must be relaxed, sound like a pro and also have the ability to think on the fly. For example, last night, I asked Dr. Martin a scripted question which he answered but, in doing so, also answered two of the questions I had yet to ask him! I had to think on the fly to cover this. You also want a host who knows how to sell. (Even though the host does NOT overtly sell.). If you have a bad host, your results will be equally bad.
5. The list. You need a prospect list to invite to the teleseminar. The bigger your list, the better you'll do...provided that the list is qualified. When Alexis and I did our first teleseminar (where she made $112,000 in 67 minutes) we had no list. But using some "rogue" tactics and strategies we created one out of thin air. Still, it is far better to have a list to email and mail to. If you don't have one of your own, you can joint venture with people who do.
Of course, there are a LOT of details that need to be covered, but this gives you a good foundation for creating your own winning teleseminar. However, if you want to to learn ALL the down a dirty secrets, from THE master (that would be little 'ole me), I am going to do a teleseminar next Monday, March 3rd at 8:00pm Eastern where I will teach you my complete system in detail. This call will NOT be free, it will NOT be cheap and only 50 people will be permitted to participate.
Tomorrow, I'll send you an email with instruction about how to get on the advanced notification list. Then, on Friday, actual registration for the teleseminar will open at noon eastern. People on the advanced notification list will get first shot at signing up and then, an hour later, everyone on my list will be able to register...provided that there are still spots available.
So, tomorrow, Wednesday, when you get the email with the subject line: "Teleseminar On Teleseminars Pre-Registration" open it immediately and sign up to be on the advanced notification list.
Kick butt, make mucho dee-nero!
~Dave Dee
---
Attention Inner Circle Members: Your "Business Success Accelerator Power Pack" which includes the done for you client print newsletter, the done for you client email newsletter, the CD of the month and the monthly Hotsheet, will be ready for download on the members only site tomorrow afternoon.
Attention Elite Mastermind/Coaching Members: Get pumped up for our San Franscisco meeting on Friday and Saturday. I have some INCREDIBLE stuff planned for you. Get ready to work you, well, you know, off! It's gonna be fun!
posted by Dave Dee at
9:03 AM
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