Most Common Marketing Mistake #3
It's 4:30 in the morning and I'm sitting is a hotel room overlooking Times Square in New York City. As I mentioned yesterday, I love this city. There is such a great energy to it.
Today, in part 3 of our five-part series "The 5 Most Common Marketing Mistakes (And How You Can Avoid Them), I'm going to talk about something that could be costing you a ton of dee-nero.
But before I do, let me remind you that if you have not yet signed up for the 30-day test drive of the Dave Dee Inner Circle, please do so immediately. I am going to have to pull one of the BIG free gifts I am offering as part of the membership. (Later this week I'll tell you which one and why.)
By, the way, when you become a member, you not only get advanced information BUT also moneymaking tools you can use each and every month. The Dave Dee Inner Circle is the ONLY membership I'm aware of where you get copyright free marketing documents delivered to you on a silver platter month in and month out. Become a member now.
Okay, onward ho...
Most Common Marketing Mistake #3: You Fail To Capture Your Customers & Prospects Names And Addresses.
Of all the terrible marketing mistakes made, I feel that this one has caused companies to lose the MOST money. We're talking about hundreds of thousands of dollars every month.
Why a company would spend hundreds and thousands of dollars to get a customer in the door and then let them walk out without getting their name and address and other vital information from them is beyond me!
I can't understand it, but 90% of the businesses in America don't ever bother to keep track of their loyal customers, let alone any prospects!
Your mailing list, or customer database, is your biggest source of lifetime profits!
Here's why you should keep track of every customer and every prospect:
1. According to Fortune Magazine, it costs five times as much to generate a new customer than to resell to an existing customer. Existing customers are almost as good as money in the bank!
2. Your existing customers already know and trust you. They bought from you and (hopefully) had a positive experience with you.
3. They know you'll deliver on your promises, because you've done it before with energy and promptness (haven't you?).
All you need to do is develop a systematic way of keeping track of them, and then ask them to buy from you more often. By establishing a long term relationship with your customers and prospects, you can maximize your business success. Especially if your products or services help solve your customers' problems.
Do you see how valuable this list can be? When I consult with a business on how to increase their sales, one of the first things I ask is if they have a customer list. If they do, then I can practically guarantee that they can build their business successfully in just a few short weeks.
To make this list profitable, recent studies show that you should contact them once every 21 days. That's fairly frequently. I'd suggest at least once a month.
Here are some ideas for staying in touch:
1. Sponsor some kind of information-based event. A workshop, seminar, luncheon with a guest speaker, etc. Anything that would be of interest to your customers and prospects.
2. Send a postcard announcing a "private sale" with special discounts or added services exclusively for your customers.
3. If you work with businesses, send them information that will help them become more successful along with a personal note... "I thought you might benefit from this."
4. Send a postcard with problem-solving tips on it for easy, quick reference.
By collecting the names, addresses, and phone numbers of your customers and prospects, you will be in a position to increase the profits earned from each customer anywhere from 35 - 200%.
Kick butt, make mucho dee-nero!
Dave Dee
P.S. Wanna get a copy of my new marketing manual, "How To Increase Your Profits In Any Economic Climate: 64 Proven marketing strategies, systems, secrets and promotions that will skyrocket your profits in a recession, depression or boom" - for FREE? Click here.
Today, in part 3 of our five-part series "The 5 Most Common Marketing Mistakes (And How You Can Avoid Them), I'm going to talk about something that could be costing you a ton of dee-nero.
But before I do, let me remind you that if you have not yet signed up for the 30-day test drive of the Dave Dee Inner Circle, please do so immediately. I am going to have to pull one of the BIG free gifts I am offering as part of the membership. (Later this week I'll tell you which one and why.)
By, the way, when you become a member, you not only get advanced information BUT also moneymaking tools you can use each and every month. The Dave Dee Inner Circle is the ONLY membership I'm aware of where you get copyright free marketing documents delivered to you on a silver platter month in and month out. Become a member now.
Okay, onward ho...
Most Common Marketing Mistake #3: You Fail To Capture Your Customers & Prospects Names And Addresses.
Of all the terrible marketing mistakes made, I feel that this one has caused companies to lose the MOST money. We're talking about hundreds of thousands of dollars every month.
Why a company would spend hundreds and thousands of dollars to get a customer in the door and then let them walk out without getting their name and address and other vital information from them is beyond me!
I can't understand it, but 90% of the businesses in America don't ever bother to keep track of their loyal customers, let alone any prospects!
Your mailing list, or customer database, is your biggest source of lifetime profits!
Here's why you should keep track of every customer and every prospect:
1. According to Fortune Magazine, it costs five times as much to generate a new customer than to resell to an existing customer. Existing customers are almost as good as money in the bank!
2. Your existing customers already know and trust you. They bought from you and (hopefully) had a positive experience with you.
3. They know you'll deliver on your promises, because you've done it before with energy and promptness (haven't you?).
All you need to do is develop a systematic way of keeping track of them, and then ask them to buy from you more often. By establishing a long term relationship with your customers and prospects, you can maximize your business success. Especially if your products or services help solve your customers' problems.
Do you see how valuable this list can be? When I consult with a business on how to increase their sales, one of the first things I ask is if they have a customer list. If they do, then I can practically guarantee that they can build their business successfully in just a few short weeks.
To make this list profitable, recent studies show that you should contact them once every 21 days. That's fairly frequently. I'd suggest at least once a month.
Here are some ideas for staying in touch:
1. Sponsor some kind of information-based event. A workshop, seminar, luncheon with a guest speaker, etc. Anything that would be of interest to your customers and prospects.
2. Send a postcard announcing a "private sale" with special discounts or added services exclusively for your customers.
3. If you work with businesses, send them information that will help them become more successful along with a personal note... "I thought you might benefit from this."
4. Send a postcard with problem-solving tips on it for easy, quick reference.
By collecting the names, addresses, and phone numbers of your customers and prospects, you will be in a position to increase the profits earned from each customer anywhere from 35 - 200%.
Kick butt, make mucho dee-nero!
Dave Dee
P.S. Wanna get a copy of my new marketing manual, "How To Increase Your Profits In Any Economic Climate: 64 Proven marketing strategies, systems, secrets and promotions that will skyrocket your profits in a recession, depression or boom" - for FREE? Click here.
posted by Dave Dee at
4:29 AM
0 Comments:
Post a Comment
Links to this post:
Create a Link
<< Home