Marketing Mistake #4: Not having a big, juicy one of these
What a night last night!
My girlfriend, Alexis, bought us tickets to see the Broadway, Tony award winner "Jersey Boys." Truthfully, I was not that excited about going but my oh my, what a show! I was totally blown away. It was amazing. If you are anywhere near New York, you MUST see this production.
Before we get started with Marketing Mistake #4, tomorrow I'll be telling you about the "mistake" I made with one of the bonuses that people are currently getting when they take a 30 day test drive of the Dave Dee Inner Circle. I'll also tell you why I am going to have to remove this bonus from the offer. (If you already joined, no worries, you are definitely getting all of the bonuses.) If you have not joined, I suggest you do so asap so you can get everything the new members are getting. Go to http://www.davedee.com/ic
Okay, let's talk about the big, juicy thing you need in your business to make maximum deenero...
Most Common Marketing Mistake #4: You Don't Try To Sell Your Customers Something Else On The "Back-End."
Your hottest prospect is someone that has just bought from you. This is your best opportunity for another immediate sell. The key to successfully doing this is having products that offer solutions to problems that your prospects have. Related problems and solutions to those problems mean increased opportunity for sales.
How simple it would be for the cashiers at the local discount store to suggest another product that may help solve the customer's problem. All they have to do is notice how the products that the customer is currently buying are related, and be knowledgeable enough about what the store has to offer to be able to suggest another product that could help solve the customer's problem.
The buyer that just bought from you offers a prime opportunity to sell again. Your products must be good, however, and you must prove to him that your "back-end" product will also help solve his problem.
Again, we are talking about knowing your prospects' wants and desires. Your job isn't over once you've sold your customer his first product. You and your employees should constantly be striving to find out what problems your prospects have and then proposing the appropriate solutions to those problems.
If you are focusing on what your customer wants and are offering him a solution to a related problem, he will not be resistant to you as you try to "up-sell" him. He will be grateful for your desire to help solve his problems.
Just remember: your customers are never hotter than when they first buy. Immediately acknowledge their first purchase and tell them how appreciative you are. Then, offer them something else so they'll have the chance to solve more of their problems and to spend even more money with you!
You should look for logical product or service extensions to offer your customers. Using the back-end will turn one-shot sales into repeat customers. Ironically, most businesses rarely try to sell their current or previous customers anything again. You should do it constantly.
Kick butt, make mucho dee-nero!
~Dave Dee
My girlfriend, Alexis, bought us tickets to see the Broadway, Tony award winner "Jersey Boys." Truthfully, I was not that excited about going but my oh my, what a show! I was totally blown away. It was amazing. If you are anywhere near New York, you MUST see this production.
Before we get started with Marketing Mistake #4, tomorrow I'll be telling you about the "mistake" I made with one of the bonuses that people are currently getting when they take a 30 day test drive of the Dave Dee Inner Circle. I'll also tell you why I am going to have to remove this bonus from the offer. (If you already joined, no worries, you are definitely getting all of the bonuses.) If you have not joined, I suggest you do so asap so you can get everything the new members are getting. Go to http://www.davedee.com/ic
Okay, let's talk about the big, juicy thing you need in your business to make maximum deenero...
Most Common Marketing Mistake #4: You Don't Try To Sell Your Customers Something Else On The "Back-End."
Your hottest prospect is someone that has just bought from you. This is your best opportunity for another immediate sell. The key to successfully doing this is having products that offer solutions to problems that your prospects have. Related problems and solutions to those problems mean increased opportunity for sales.
How simple it would be for the cashiers at the local discount store to suggest another product that may help solve the customer's problem. All they have to do is notice how the products that the customer is currently buying are related, and be knowledgeable enough about what the store has to offer to be able to suggest another product that could help solve the customer's problem.
The buyer that just bought from you offers a prime opportunity to sell again. Your products must be good, however, and you must prove to him that your "back-end" product will also help solve his problem.
Again, we are talking about knowing your prospects' wants and desires. Your job isn't over once you've sold your customer his first product. You and your employees should constantly be striving to find out what problems your prospects have and then proposing the appropriate solutions to those problems.
If you are focusing on what your customer wants and are offering him a solution to a related problem, he will not be resistant to you as you try to "up-sell" him. He will be grateful for your desire to help solve his problems.
Just remember: your customers are never hotter than when they first buy. Immediately acknowledge their first purchase and tell them how appreciative you are. Then, offer them something else so they'll have the chance to solve more of their problems and to spend even more money with you!
You should look for logical product or service extensions to offer your customers. Using the back-end will turn one-shot sales into repeat customers. Ironically, most businesses rarely try to sell their current or previous customers anything again. You should do it constantly.
Kick butt, make mucho dee-nero!
~Dave Dee
posted by Dave Dee at
8:53 AM
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