Time to dig deep...
I must be dumber than a sack of hammers. I went from very chilly California to FREEZING Massachusetts.
Actually, my kids and I are visiting my parents before the holidays. The kids are excited about the snow. Me, not so much!
A couple days ago, I was having a brief conversation with a woman who offers a very valuable service when people need it the most. To my shock, she was only charging $450. Believe me, what she does for her clients is worth WAY more than that. My advice to her was to raise her price to $2,500.
Her first reaction was, "No one will pay that!." Alexis and I immediately said we would pay that without blinking an eye. This brings up two important lessons:
First, there are always people looking for the lowest, cheapest price but, conversely, there are always people who will pay premium prices for premium services. You are far better off marketing to the premium people.
The second and bigger lesson, is that before this woman raises her prices she must believe that her service is worth more than the price she is charging. Believe me, $2,500 is chump change compared to what she does for people but it doesn't matter if she doesn't believe it. She must emotionally associate to the tremendous benefits her clients receive by using her services.
You need to do the same. Don't just think about what you do, think about how it impacts your clients lives in a positive way. Value yourself and what you do at a higher level. You are worth it.
Kick butt, make mucho dee-nero!
Dave Dee
PS: "Dee" sale continues on my best selling, "Your Marketing Department In A Box." For less than one hundred smackers you can have a copywriter, marketing strategist and Internet expert working for you. If you are one of the few subscribers that don't have this yet, now is the time to get it. Go to: http://www.davedee.com/box
Actually, my kids and I are visiting my parents before the holidays. The kids are excited about the snow. Me, not so much!
A couple days ago, I was having a brief conversation with a woman who offers a very valuable service when people need it the most. To my shock, she was only charging $450. Believe me, what she does for her clients is worth WAY more than that. My advice to her was to raise her price to $2,500.
Her first reaction was, "No one will pay that!." Alexis and I immediately said we would pay that without blinking an eye. This brings up two important lessons:
First, there are always people looking for the lowest, cheapest price but, conversely, there are always people who will pay premium prices for premium services. You are far better off marketing to the premium people.
The second and bigger lesson, is that before this woman raises her prices she must believe that her service is worth more than the price she is charging. Believe me, $2,500 is chump change compared to what she does for people but it doesn't matter if she doesn't believe it. She must emotionally associate to the tremendous benefits her clients receive by using her services.
You need to do the same. Don't just think about what you do, think about how it impacts your clients lives in a positive way. Value yourself and what you do at a higher level. You are worth it.
Kick butt, make mucho dee-nero!
Dave Dee
PS: "Dee" sale continues on my best selling, "Your Marketing Department In A Box." For less than one hundred smackers you can have a copywriter, marketing strategist and Internet expert working for you. If you are one of the few subscribers that don't have this yet, now is the time to get it. Go to: http://www.davedee.com/box
posted by Dave Dee at
4:22 PM
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