Why most websites suck
Oh sure, some of them look pretty. Some of them were even designed by "web masters" and use fancy, schmancy "flash"programming. (You know where it looks like you're seeing a video or a sophisticated slide show and where it takes forever to load even if you have DSL. You know, those sites where you are so bored waiting that you click off of it.)
Here is what your web site should accomplish. I'm going to make this real simple:
1. Secure a lead for you and/or
2. Make a sale
That's it! This web stuff is so easy, isn't it?
Okay, now let's say you've got a sales letter web site and you are driving your prospects to it. What happens if they don't buy right away?
Statistics show that it takes on average, 7 contacts, with a prospect to make a sale.
In direct mail we accomplish this with a series of letters,phone calls, etc. No problem. But if someone comes to your web site and doesn't book you right away, you're screwed,right?
Not if you can capture their contact information! Then you can send them a series of emails just like you would direct mail pieces. If you get their name and physical address, you can contact them offline. This is vitally important stuff!
Let me outline a quick strategy for you:
1. Someone comes to your web site
2. You offer them a free report via email that interests them and has value for them.
3. They opt in by giving you their name and email address.The free report is emailed to them.
4. You follow-up to sell them on hiring you.
Now, step #2 could easily be instead of a free report, you offer them a demo video. It doesn't matter. What matters is that you get their contact information.
If you don't make the sale or don't get the prospect's contact information for follow-up, everything you've done to drive the person to your web site is a waste.
How does your web site measure up?
Kick butt, make mucho dee-nero,
~Dave Dee
P.S. Wanna learn real insider secrets for turning your website into a self-operating, lead generating, moneymaking machine? Then be sure to race over to:
http://www.davedee.com/internetsecrets.html
P.S. #2: Don't have a web site yet? Yikes! Then you really need to check out the info at the site above. You can test drive it for only $2.95!
Here is what your web site should accomplish. I'm going to make this real simple:
1. Secure a lead for you and/or
2. Make a sale
That's it! This web stuff is so easy, isn't it?
Okay, now let's say you've got a sales letter web site and you are driving your prospects to it. What happens if they don't buy right away?
Statistics show that it takes on average, 7 contacts, with a prospect to make a sale.
In direct mail we accomplish this with a series of letters,phone calls, etc. No problem. But if someone comes to your web site and doesn't book you right away, you're screwed,right?
Not if you can capture their contact information! Then you can send them a series of emails just like you would direct mail pieces. If you get their name and physical address, you can contact them offline. This is vitally important stuff!
Let me outline a quick strategy for you:
1. Someone comes to your web site
2. You offer them a free report via email that interests them and has value for them.
3. They opt in by giving you their name and email address.The free report is emailed to them.
4. You follow-up to sell them on hiring you.
Now, step #2 could easily be instead of a free report, you offer them a demo video. It doesn't matter. What matters is that you get their contact information.
If you don't make the sale or don't get the prospect's contact information for follow-up, everything you've done to drive the person to your web site is a waste.
How does your web site measure up?
Kick butt, make mucho dee-nero,
~Dave Dee
P.S. Wanna learn real insider secrets for turning your website into a self-operating, lead generating, moneymaking machine? Then be sure to race over to:
http://www.davedee.com/internetsecrets.html
P.S. #2: Don't have a web site yet? Yikes! Then you really need to check out the info at the site above. You can test drive it for only $2.95!
posted by Dave Dee at
9:48 AM
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