Monday, October 1, 2007

How it feels to be a jetsetter

Holy Moly...

I have been in Atlanta, Chicago, Los Angeles, New York City, and Washington D.C. in the past six days. That is a lot of planes and airports.

Most of my flights were pretty boring. There were the usual delays and strip searches. (Well, I didn't actually get strip searched but did have security pat me down.) The flight attendants ranged from bored, to angry to doing their job by rote - except on one airline.

On my flight from Chicago to LA on American Airlines, I encountered the BEST flight attendant ever. She truly seemed to love her job and appeared to be genuinely pleased to serve the passengers. She was very well put together, smiled the entire for the entire four and a half hour flight and was friendly while remaining super professional. She was so good that a frequent flying couple in the first class section, who obviously knew her from past flights, gave her an expensive piece of jewelry as a gift.

The other flight attendants on American were outstanding too. Not quite as good as Super Flight Attendant but light years ahead of every other airline. Do you think is a coincidence. No way, Jose.

I'm sure Super Flight Attendant raised every one's game but I'm also sure that American has a superior training program that focuses on customer service.

Do you have such a training program, even if the only person in your customer service department right now is you? How someone answers your phone, answers customer emails and treats your customers on a consistent basis has a MAJOR impact on your business. And the only way to make sure your customers are treated the way you want them to be is to having training and policies and procedures.

Customer service needs to be part of your marketing plan because it has everything to do with marketing.

Kick butt, make mucho dee-nero!

Dave Dee

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