A couple of weeks ago I wrote about how I sold $375,000 in one day online. Much of that had to do with effective storytelling and getting the people I interviewed to tell effective stories.
Great storytelling will increase the effectiveness of every sales presentation you do whether whether it is on the platform, on the Internet or one on one. A big secret for telling effective sales stories is to spend a lot of time on the STRUGGLE part of your story and less time on the success part of your story. Most speakers do just the opposite. They spend a lot of time talking (bragging?) about their successes and not enough time talking about how it was when times were tough and things weren’t going their way.
In order to move people and to sell them, whether you are selling a product, service or idea, you must get them to relate to you. To do that you need to meet them where they are – and most people are either in a place where they’d rather not be (That’s why they are searching for a solution and listening to you.) or they can relate to a time when they too were struggling. If you are interviewing someone, make sure you ask questions that make that person talk about their “before” story. If you are doing a presentation yourself, be sure to spend time talking about how things were before your transformation. Next week, I’m going to share with you the formula for creating your own powerful transformation story.
Kick Butt, Make Mucho “DEE-nero!”
The Psychic Salesman