I’m writing to you from my second home…Hartsfield- Jackson International Airport. I’m on my way to do a live broadcast to help a client launch his new product.
He’s done a great job generating a lot of leads for this event and my guess is he is going to close really well and make mucho DEEnero.
I do NOT think this because of the number of leads he has but rather because of the quality of leads.
Most entrepreneurs miss this important point. They think they want more leads when, in most cases, they should focus on generating higher quality leads. It’s one of the easiest ways to increase your closing percentage.
There are a number of ways to do this. Here are three:
- You can be selective about who you target. If you’re buying a mailing list, you can target buyers. If you’re using Facebook for lead generation (and you should be) you can target your highest probability prospects.
- Your lead generation marketing pieces can not only use language that attracts the people who you want but also dissuades people who you don’t want from responding.
- You can make prospects jump through multiple-hoops before they ever get to talk with you. When I offer done-for-you customized sales presentations, I make people qualify themselves before we ever have a conversation. A multi-millionaire financial advisor friend of mine, makes prospects request his information package, go through it and fill out paperwork in advance just so they can see if he will take them on as a client.
If you get in front of more highly qualified prospects, you will automatically close more sales.
If you get in front of more highly qualified prospects and use the Psychic Sales techniques I teach, you will become unstoppable.
Kick butt, make mucho DEEnero!
Dave “Quality Over Quantity” Dee
P.S. If you want to learn a three-step system for turning Facebook traffic into customers, clients and patients then check out this free online event hosted by my very good friend and go-to Facebook expert, Kim-Walsh Phillips.