Morning, my friend.
Today’s email is brief because I need to get to day one of my mastermind meeting. This is a group I belong to, not run. If you’re not involved in a mastermind, you really should be.
This morning I got up at 5:00 a.m. to do my normal morning routine. When I went to get my Kindle to start my 20 minutes of inspirational reading, I couldn’t find it. I scoured the room and looked in the same places multiple times. (How dumb is that?)
Then I remembered, I had it in my hand when I checked in at night. And it hit me that I must have left it at the front desk. My concern was that if I had done that, the front desk person who checked me in would have called me so obviously he didn’t find it.
I go to the front desk this morning, they call security and lo and behold some guest at the hotel found my Kindle and turned it in.
This further strengthens my belief that the majority of people are honest and good. This is not the impression you get if you watch the news or read news feeds online.
This is why I urge you to offer the best money-back guarantee on your products and services. Certainly a small, small minority of people will take advantage of you but the majority won’t – because they are honest, good people.
Your sales will increase by trusting your prospects.
Kick butt, make mucho DEEnero!
Dave “I’m Grateful” Dee
P.S. Hey, did you register for the live training I’m doing next week where I am going to teach you, in detail a complete lead generation and conversion funnel. Go here to get the deets.