Anti-Black Friday Email

No more turkey, please.

Good, lord, I don’t even like turkey. I wanted to have an Italian Thanksgiving dinner, but the family thoroughly rejected that.

As you know, today is “Black Friday,” where thousands of business owners slash prices on their products and some of their services.

While I like taking advantage of this opportunity, and while it does create a cash-flow surge for businesses, there is a big problem with it. Namely:

Lowering the value of what you’re offering without reasonable justification.

There always needs to be a “reason why” you are doing a price drop.

From the platform, it can be that the promoter of the event pressed you to give his audience a better price. Better still is the promoter of the event is paying for a portion of the product or service you’re selling. (This works great, by the way.)

You might be thinking that Black Friday is a justification for lowering prices. Maybe but it’s weak because everyone else is doing it.

Remember, whenever you do a price drop, you need to have a reason why.

Gotta go have a turkey and stuffing sandwich.

Kick butt, make mucho DEEnero!

Dave Dee

P.S. Go here for the GKIC blowout sale.


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